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IMPORTANT GOOGLE ALGORITHM UPDATES THAT ALL SEO SHOULD KNOW

Read about Google Algorithm Updates

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IMPORTANT GOOGLE ALGORITHM UPDATES THAT ALL SEO SHOULD KNOW

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  1. IMPORTANT GOOGLE ALGORITHM UPDATES THAT ALL SEO SHOULD KNOW

  2. Google has implemented a lot of updates on its search ranking algorithm over the years. All of these efforts were triggered by Google’s desire to improve how its algorithms would be able to provide users with the best content and at the same time prevent low-quality sites from dominating its search rankings. Since the said updates have significantly affected how SEO works at the present, it is important for digital marketers and site owners to know their basic features along with the significant effects that these improvements have caused to Google’s search ranking mechanism. Unfortunately, many SEO practitioners are still not familiar with the algorithm updates that Google has rolled out so far. As a result, most of them are currently having a hard time in formulating SEO strategies that will not be negatively picked-up by these updates and eventually boost their sites’ rankings. So to help them obtain the needed understanding, this article enumerates the essential Google algorithm updates along with their significant features below.

  3. 1. GOOGLE PANDA The Google Panda is considered as one of the algorithm updates that brought a lot of drastic effects on many websites. The update was rolled-out to evaluate websites based on the quality of contents that they provide. Upon implementation, the Google Panda continuously rewarded pages that contain high-quality content with higher ranking positions. It also penalised pages with thin, low-quality, and duplicate contents. This update is also credited for going after the pages that contain spun articles.

  4. 2.  GOOGLE PENGUIN The Google Penguin is an algorithm update that shares some similarities with the Panda. The most significant difference between the two, however, is the way the Penguin evaluates websites. It is designed to evaluate sites based on their link profiles. This update is responsible for allowing Google to reward sites with high-quality backlinks and penalise those that come with links that direct the audience to unreliable sources.

  5. 3.  GOOGLE HUMMINGBIRD The Google Hummingbird is a Google algorithm update which is designed to improve the users’ search experience. The Hummingbird does this by interpreting the intent behind every user’s queries. It is responsible for allowing the algorithm to provide the most qualified web pages that make the search more convenient. It is also credited for highlighting the importance of the contexts surrounding each keyword.

  6. SOURCE: HTTPS://DIGITALMARKETINGJOURNAL .WEEBLY.COM/SEO.HTML

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