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Majority of SEO practitioners, digital marketers and site owners are aware that the creation of the best meta descriptions is an important task that must be accomplished to boost page rankings.
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Majority of SEO practitioners, digital marketers and site owners are aware that the creation of the best meta descriptions is an important task that must be accomplished to boost page rankings. Unfortunately, many of those who are involved in site pages optimisation know these. Thus, most of them failed to obtain the best results of doing such. So, if you are currently faced with the same problem, it is best that you conduct extensive research. You can also start making sure that the following pages in your site have meta descriptions.
1. HomepageThe homepage is one of the most important pages must have a meta description. This is because the page is among the first that many website users and potential clients are checking. So, placing the best, informative and convincing meta description on this increases the chances of getting more clients or boosting the site’s audience.For better results, it is best for you to come up with a good meta description that explains the primary purpose of the site by mentioning the benefits that an audience would get when clicking the page. Also, it is important for you to use an effective call-to-action phrase to convince possible clients to visit an explore the page.
2. Content that gains visibility in GoogleAside from the homepage, it is also essential for you to make sure that the pages with content that are starting to become more visible and are gaining momentum in Google have a meta description. By doing this, such pages will gain better popularity in Google since having the best meta description will surely entice more users to click on the page and possibly share the content provided. Thus, as the content of the page gets more popular it will earn more clicks and better rankings.3. Product and Category PagesFinally, you should make sure that all the product and category pages on your site have appropriate meta descriptions. This is because doing so can effectively increase the chances of boosting the said products sales since the meta descriptions placed will guide the audience and potential buyers to conveniently determine what the offered products are all about. Since they become well-informed, they will most likely go on with their purchases.
Source: https://digitalmarketingjournal.weebly.com/seo.html