Characteristics of a Good Meta Description

1. Characteristics of a Good Meta Description 1. Up to 155 characters – and sometimes more:- The right length doesn’t really exist; it depends on the message you want to convey. You should take enough space to get the message across, but keep it short and snappy at the same time. 2. Actionable and written in an active voice:- Of course it should. If you consider the meta description the invitation to the page, you can’t just make it “A mixed metaphor describing a non-existent, yet implicitly high level of qualification.” That’s a dull description and people won’t know what they’ll get. 3. Including a call-to-action:- “Hello, we have such and such new product, and you want it. Find out more!” This overlaps what I said about the active voice, but I wanted to emphasize it. It’s your sales text, where your product is the page that is linked, not the product on that page. 4. Containing the focus keyword:- If the search keyword matches a part of the text in the meta description, Google will be more inclined to use that meta description and highlight it in the search results. This will make the link to your site even more inviting. 5. Possibly showing specifications:- For example, if you have a product for the tech-savvy, focusing on technical specs of the product could be a good idea – manufacturer, SKU, price, things like that. Source: yoast.com w w w . a d v d m s . c o m