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The ‘Speed Update’ From Google Gained Minimal Impact

Link Assistant conducted a test in periods covering both the time before and after Google has rolled out the Speed Update.

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The ‘Speed Update’ From Google Gained Minimal Impact

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  1. The ‘Speed Update’ From Google Gained Minimal Impact

  2. It was recently found out that the latest speed update on mobile search algorithm implemented by Google dubbed as the “Speed Update” has had minimal to no impact on the search results that it is targeting prompting a lot of digital marketers and site owners to reduce their focus in improving the speed of the pages that they maintain.

  3. Link Assistant conducted a test in periods covering both the time before and after Google has rolled out the Speed Update. This also involved analysing the top 30 positions for every 33,500 queries per 1 million URLs. Instead of getting the anticipated results, the test found out that the correlation of a page’s speed optimization was almost the same before and after the implementation of the Speed Update. The data obtained by the same study by Link Assistant also showed that there is there is no correlation between the metrics of the FCP (First Contentful Paint) & DCL (DOM Content Loaded) and ranking position.

  4. Based on the data obtained by the Link Assistant’s study, it was revealed that the actual growth of average First Contentful Paint/ DOM Content Loaded metrics prior and after the implementation of the Page Speed Update was minor. In fact, it is measured to about 0.030 seconds and 0.028 seconds respectively. Due to this, it is quite correct to conclude that there is a minimal-to-no impact on the search results one week after the rolling out of the Page Speed Update.

  5. The study also noted that the only thing that has changed due to the update was the performance of web pages. According to Link Assistant, the Optimization Score points of an average web page which occupies the first 1-30 positions in the mobile search ranking has improved by 0.83 within three months. Given these results, a majority of digital marketers who are engaged in mobile SEO will most likely reduce the efforts that they exert to boost the loading speed of their mobile pages.

  6. Source: https://digitalmarketingjournal. weebly.com/blog/the-speed- update-from-google-gained- minimal-impact

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