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Twitter Minus Millions of Monthly Users

Twitter hinted that they are expecting the loss in MAUs to continue and they will most likely lose the same amount by next quarter.

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Twitter Minus Millions of Monthly Users

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  1. TWITTER  MINUS MILLIONS OF MONTHLY USERS

  2. Twitter has recently released its latest official quarterly report for the third period of 2018, and this has shocked a lot of website owners, SEO practitioners and digital marketers. This is because the figures included in the report revealed that there was a great drop in the total monthly Twitter user count on the above- mentioned period. Based on the said report, Twitter has lost about 9 million Twitter users. The same report also revealed that the monthly active users or MAUs of the company were trimmed down from about 335 million to only 326 million. Although the difference is quite huge, Twitter was not that shocked. They consider this as an expected loss.

  3. Although such a statement can be regarded as Twitter’s way of reducing the impact of losing 9 million MAU, a lot of experts believe that Twitter is telling the truth. This is because Twitter gave a stern warning to its shareholders a few months ago claiming that they might lose mid- single-digit millions of MAUs in the coming months. Experts have also hinted that Twitter’s anticipation and the tremendous drop in the number of MAUs were caused by the company’s initiative that was launched primarily to clean up Twitter by removing bots that are user base, bad actors and inactive accounts. It simply means that the drop of MUAs was triggered by Twitter’s efforts of actively removing suspicious and spammy accounts. Also, the campaign is also responsible for the prevention of creating new spammy and suspicious accounts.

  4. Given such numbers, it is correct to conclude that Twitter was able to wipe out more spammy and suspicious accounts as well as in preventing the addition of new accounts. Finally, Twitter hinted that they are expecting the loss in MAUs to continue and they will most likely lose the same amount by next quarter.

  5. SOURCE: HTTPS://DIGITALMARKETINGJOURNAL. WEEBLY.COM/BLOG/TWITTER-MINUS- MILLIONS-OF-MONTHLY-USERS

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