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YouTube to Introduce Non-skippable Ads

Read about Non-skippable Ads

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YouTube to Introduce Non-skippable Ads

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  1. YOUTUBE TO INTRODUCE NON-SKIPPABLE ADS

  2. YouTube has recently confirmed that it will soon be starting the use of non-skippable ads to all the videos from creators who were already able to monetise their content. The said update which delighted a lot of digital marketers and site owners who promote their content on YouTube is expected to happen within the current week. Before the actual roll-out, it was learned that verified creators would soon be receiving notifications that will inform them that they can run the non- skippable ads.

  3. YouTube hinted that the creators are still given the option to enable the non-skippable adds or not. In case a creator prefers the non-skippable ads enabled, these will then be added to the videos that the creator has previously published as well as on the upcoming content that he or she will upload in the future. Given this information, many SEO experts are quite convinced that the current move from YouTube is quite aggressive. This is because the non-skippable ads were previously made available to a limited number of creators, but now it will soon be available to everyone via the YouTube Partner Program.

  4. Also, it can be remembered that the announcement was made by YouTube on its Creator Insider channel by emphasising the opportunities for verified creators to earn more money. Aside from that, YouTube is also planning to introduce a tool that will soon enable creators the addition or removal of non-skippable ads in bulk. The same tool will also help creators in tracking the audience engagements as well as the actual revenues earned from the videos with no non-skippable ads. With this, the tool will surely be helpful in assessing whether the ad helps or hurts a creator’s content. Finally, many experts believe that the new and the upcoming updates will most likely cause advertisers to pay creators more in exchange for displaying the non-skippable ads on their content and these might create detrimental because the audiences are already used to the habit of skipping YouTube ads.

  5. Source: https://digitalmarketingjournal.weebly.com/b log/youtube-to-introduce-non-skippable-ads

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