YouTube In Stream Ads Guide - What Are Youtube Ads

1. YouTube In-stream Ads

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4. You Can See My own Products: PLR MONSTER Get LIFETIME access to 2000 Products Ready to Sell - For ONLY $7 - keep 100% of the profit App Builder Start Your Own Apps Empire! App Builder $9/year, UNLIMITED Apps, Get Free $1100 App Marketing Easytube Youtube Page 1 in 1 minute Easy System - See How All My Videos Rank Page 1 in Youtube, Yours Can Be Call To Action Videos Double Your Video Conversion! Get 52 Call To action Videos With REAL Actors + Video Mixer Software Video Bomber Bomb YouTube With UNLIMITED Unique videos in Just Few Clicks, Fast and Easy Software! Instaquote YouTube In-stream Ads

5. Get Unlimited Facebook,Instagram,YouTube Unique content! Create STUNNING 100 Quotes in 7 seconds! YouTube Rank Checker YouTube Rank Tracker - Track Fast & Easy Unlimited Keywords & Videos Ranking - $7 One Time Payment! Introduction YouTube is consistently among the highest traffic websites in the world, with over one billion users (almost 1/3 of all the people on the internet) and it reaches more people between 18 and 49 than any U.S. cable network! Here are some interesting statistics about YouTube: >> https://www.youtube.com/yt/press/en-GB/statistics.html As you can see, there’s very little reason to avoid advertising on YouTube, especially if you’re trying to reach that all-important 18- 49 age range that YouTube has such a large number of. Not only does the site have a massive amount of traffic – they claim that people watch hundreds of millions of hours of videos every single day – but it has a great potential to convert, too. Video is one of the most effective ad formats available! There’s really no better way to convey a lot of information quickly while keeping the user’s interest. YouTube In-stream Ads

6. In this guide, you’re going to learn how to take advantage of YouTube ads in order to generate leads, get sales, or whatever other conversion goals you have in mind. Let’s begin. YouTube In-stream Ads

7. Types: YouTube Ads There are actually three different types of YouTube ads that are available to advertisers. In this guide, we’ll be focusing on one in particular – in-streams ads, but there are two other types you could also try. In-stream ads just happen to be the most effective for the majority of advertisers. In-Stream Ads The most effective type of ad on YouTube for general purposes is the in-stream ad. This is the type of ad that works like a television commercial, forcing users to view the ad before they can continue to the video they want to watch. Most in-streams ads have the ability for the user to skip the ad by clicking a link after the first five seconds of the ad has been viewed. If a user clicks the ad, they can be taken to the advertiser’s landing page. This is ideal for getting inexpensive exposure to highly- targeted prospects. The in-stream ads are perfect if you’re looking for a lot of impressions quickly for branding or promotional purposes. In- stream ads tend to get a lot more views than the other ad types. YouTube In-stream Ads

8. In-Display Ads In-display ads are those you might see in the sidebar when you are viewing a video on YouTube. The ad is shown at the top of the related videos, and the ads blend in quite nicely, but not so much so that they don’t get clicks. They do have a yellow tag that alerts users to the fact that the post is an ad. This type of ad is best for building your YouTube channel or just getting more views to specific videos. Because the ads lead to YouTube videos and NOT to a landing page, they aren’t as effective for actual promotional purposes. Of course, you can still build calls-to-action within your video to get users to your website, but the ad won’t link directly to your page. In-Search Ads In-search ads are similar to in-display ads, except they appear when a user searches for specific keywords rather than when someone is searching for a video. The ads appear above the content. These ads work in much the same way as in-display ads. Traffic is sent to a video rather than a landing page, so again, you would need to be certain your video has a strong call-to-action if you want to get traffic to a landing page. YouTube In-stream Ads

9. Prerequisites In order to create YouTube ads, you will need a Google account and an AdWords account. Then you will need to link your YouTube account to Google AdWords to purchase ads. You can find out more about the basics of advertising on YouTube here: >> https://www.youtube.com/yt/advertise/ And you can find out how to link your AdWords account to Youtube here: >> https://support.google.com/youtube/answer/3063482?hl=en Once your accounts are linked, you can start creating ads right away. Just click the ?GET STARTED? button here: >> https://www.youtube.com/yt/advertise/launch-ad.html Once you have these things in place, you’re ready to get started. YouTube In-stream Ads

10. Creating Your Landing Page Although it’s not necessary to create a separate landing page specifically for YouTube traffic, it’s a good idea to do so for a few reasons. First, you’ll be able to easily tell how much traffic the site is sending you. This can be accomplished with a conversion pixel, as well, but this method gives you more control. Additionally, creating a specific landing page would allow you to target YouTube viewers specifically with your ad. For example, your headline might reference something like ?Welcome YouTube Viewers?. Or you could have a video landing page that might be more effective than a traditional landing page since that traffic is coming from a video website. You’ll definitely want to add a conversion pixel to your landing page even if you create a dedicated landing page for your YouTube traffic. The conversion pixel will send information to YouTube that will let them know how well your ad and landing page are performing, and the system may adjust your ad based on the information it receives from the conversion pixel. Here’s how you can implement a conversion pixel: >> https://support.google.com/adwords/answer/1722054?hl=en YouTube In-stream Ads

11. Creating Videos It seems obvious, but too many people seem to think that the quality of their video ad doesn’t matter much. The truth is, it matters a whole lot. And it’s not just the quality of the audio and video itself, but of the way your ad is presented and the type of ad you create. You can definitely outsource the creation of your video if you don’t feel comfortable making it yourself, but there are myriad tools available these days that make it easy for beginners to create professional videos on their own. Here are a few examples: http://www.PowToon.com http://www.VeeRoll.com http://www.telestream.net/screenflow/overview.htm (MAC) http://www.techsmith.com/camtasia.html (PC/Windows) Once you have created your ad, just upload the ad to YouTube like you would any video. This will let you get some traditional (FREE) views to your ad from the site itself in addition to making the video available for the ad system. YouTube In-stream Ads

12. Campaign Creation There are a number of different ways to target your in-stream ad on YouTube. Each method has its own strengths and weaknesses, so you may want to try out more than one to see which one gets you the best results. Keyword Keyword campaigns allow you to target based on specific keywords. This is helpful if you have a good idea of the types of words and phrases people might search for to find information related to your topic. Let’s say you have an ad that has to do with digital painting. You might not want to target the word ?painting? on its own, because a lot of people might be searching for that word to learn how to paint with oils or acrylics, or they might be looking to paint the walls in their basement. Instead, you’d want to target very specific keywords such as ?digital painting? and ?painting on a computer?. Interest/Topic Another type of targeting is by interest or topic. YouTube keeps track of what logged-in users watch, developing a profile of the type of content each individual likes over time. This helps them deliver accurate suggestions of things the user might like to watch, and also helps them deliver the most relevant ads. YouTube In-stream Ads

13. You are likely to get a lot more views if you target by topic, but keep in mind that this type of traffic probably won’t be as well- targeted as keyword traffic, because it isn’t targeted to what that user wants to view at any particular moment. They may view your ad out of curiosity, but the ad might not be as effective as it would be if they had deliberately searched for a related term during this session. Placement Placement campaigns are probably the best type of campaign if you’re just getting started, because you can target very specific videos or channels to display your ad. This means you can find videos that fit exceptionally well and show your ads on those specific videos. If you target by keyword or by topic, you have to hope that Google is correct when it decides the best places to advertise your content. The system will have to interpret both your keywords and the context of the videos before it displays ads. It could end up showing your ad on irrelevant content, costing you money with little to no return. Using placement campaigns, you can choose relevant content yourself and ensure your ad is making it to your target market. Keep in mind that you may not see as much traffic with this method as you would with a keyword campaign, but the traffic is much more likely to be profitable for you. YouTube In-stream Ads

14. Another cool thing about using placement campaigns is the fact that you can place ads on videos that your competitors have uploaded. This lets you legally ?steal? your competitors’ viewers! Best of all, your competitors have already done the work of getting views to the content! Retargeting Retargeting campaigns allow you to target people who have already visited your website or landing page at least once. You might wonder what the point is in targeting people who have already been to your site and failed to convert, but keep in mind that people have many different reasons for failing to convert. A lack of interest is not always the reason! Remember, someone may be too busy to fill out your email form when they first visit, or they might not have enough money to buy your product at the moment, or maybe they just wanted to shop around first. By targeting those people who have been to your site and not converted, you have another chance to get them back and get that conversion! Best of all, they’ve already proven they were at least somewhat interested in what you have to offer, because they’ve already been to your site! YouTube In-stream Ads

15. Campaign Creation Creating a YouTube ad campaign on AdWords is very simple. Creating the video and uploading it is the hardest part of the process. Once that is done, it’s actually incredibly easy to create a campaign. First, log into your AdWords account. Click on the Campaigns tab and then click +Campaign to add a new campaign. Click Video. Enter a name for your campaign and then enter your budget, select YouTube, choose which locations you’d like to target or exclude, and choose the target language for your customers. Click Save and continue. Next, enter a name for the ad group within your campaign. Next to ?Your video? choose the video you’ve uploaded to YouTube as your ad. Beside ?Video ad type?, choose what type of conversion you’d like (views, awareness, conversions, or mobile app installations). Beside video ad formats?, choose in-stream ad. (You can also choose in-display if you want, but we’re focusing on in- stream ads.) Set your bid amount and select your targeting methods. Click Save ad group. It’s that simple! YouTube In-stream Ads

16. Conclusion As you’ve learned, creating ads on YouTube via AdWords is actually remarkably simple. It’s also very cost effective, bringing you leads at an affordable price without a lot of time or upfront investment. Of course, you can’t just slap up any old video and send traffic to a landing page that is poorly designed and expect results. But, like anything, if you’re willing to test and tweak, you should be able to come up with a system that is very profitable in no time. Don’t forget to add the conversion pixel to your landing page if you have access to do this. (If you’re sending traffic straight to an affiliate offer, you may not be able to.) The conversion pixel will help you see not only how much traffic you’re getting from your in-stream ads, but also how much traffic is making it to your thank you page, which will let you know how well it is converting. There are also retargeting options you should consider so you can get the people who didn’t convert the first time to come back so you have a second chance to convert them. You could also send those retargeted folks to a different landing page that might have a better conversion rate! Best of luck with your in-stream ads! YouTube In-stream Ads

17. Resources You Can See My own Products: PLR MONSTER Get LIFETIME access to 2000 Products Ready to Sell - For ONLY $7 - keep 100% of the profit App Builder Start Your Own Apps Empire! App Builder $9/year, UNLIMITED Apps, Get Free $1100 App Marketing Easytube Youtube Page 1 in 1 minute Easy System - See How All My Videos Rank Page 1 in Youtube, Yours Can Be Call To Action Videos Double Your Video Conversion! Get 52 Call To action Videos With REAL Actors + Video Mixer Software Video Bomber Bomb YouTube With UNLIMITED Unique videos in Just Few Clicks, Fast and Easy Software! YouTube In-stream Ads

18. Instaquote Get Unlimited Facebook,Instagram,YouTube Unique content! Create STUNNING 100 Quotes in 7 seconds! YouTube Rank Checker YouTube Rank Tracker - Track Fast & Easy Unlimited Keywords & Videos Ranking - $7 One Time Payment! Youtube tools Bulk Suggest Tool Enter a query phrase into the Suggest Tool to populate a list of related terms from Google, Bing, YouTube & Amazon suggest databases. === BirdSong Analytics' Youtube Analysis BirdSong YouTube Analytics gives you access to over 30 key metrics for any publicly available YouTube channel/videos, in easy to read charts plus data exports for your own offline analysis. === YouTube In-stream Ads

19. Canva Canva is a great tool designed to help novices produce professional designs. === DrumUp DrumUp discovers and helps you share great content to your social media accounts so you can start meaningful conversations with your followers. === Cyfe Cyfe is an all-in-one business dashboard app that helps you easily monitor all your business data from one place. === YouTube Reputation Tool A very quick but handy tool: Get video results for your multiple brand names on one page + View videos right on the same page. === Views Reviews It helps your YouTube success, make sure you purchase REAL views, and avoid the fakes and scams. The tool done the research for you, comparing companies on more than a dozen unique criteria, and we've compiled our shortlist of the best. YouTube In-stream Ads

20. === vidIQ vidIQ is a YouTube audience development and management suite that provides applications and solutions for marketers. === Keyword Suggest Tool Keyword Tool is free online keyword research instrument that uses Google Autocomplete to generate hundreds of relevant long-tail keywords for any topic. Google Autocomplete is a feature used in Google Search. Its purpose is to speed up the searches performed by users on Google. === SEO Chat SEO Chat is dedicated to helping business owners and marketing specialists perform Search Engine Optimization on their sites. === SerpStats Serpstat is an all-in-one SEO platform, which consists of five different modules and is used for Keyword Research, Competitor Analysis, Site Audit, Backlink Analysis and Rank Tracking. === YouTube In-stream Ads

21. Google Explore Explore is Google Plus' way of bringing what's trending to you, making the social networking site not only a way to connect with friends and family, but also a way to discover the latest news and Internet hype. === Tube Buddy TubeBuddy is a FREE browser extension that integrates directly into YouTube to help you run your channel with ease. === FanBridge FanBridge is a leading Fan Audience CRM platform, currently used to manage fan acquisition, retention, and engagement. It automates your daily marketing tasks while not going beyond the limits imposed by YouTube. === Tube Toolbox Tube Toolbox can run in the background while you work on other projects or even while you sleep. === Tube Trackr YouTube In-stream Ads

22. YouTube Video Marketing Tools: TubeTrackr integrated Video SEO and Video Marketing Platform. === TubeMasterPro The Ultimate YouTube™ Marketing Software. FIND MONETIZED YOUTUBE VIDEOS THEN DOMINATE YOUR NICHE IN MINUTES. === rivaliq Your strategy, and your competitors’, plays out in social posts. With Rival IQ, you can analyze thousands of posts in seconds, delivering key insights into your own content as well as that of the competition. === YouTube In-stream Ads

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