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Lesson: Introduction to Online Media.

Explore essential presentational features in non-fiction texts like news reports, articles, and adverts online. Learn about catchy headlines, captivating layouts, and impactful visuals to engage your audience effectively. Utilize provided resources to enhance your understanding. Acknowledge all sources used.

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Lesson: Introduction to Online Media.

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  1. Lesson: Introduction to Online Media. Presentational Features Non-fiction texts

  2. Lesson: Introduction to Online Media. Teachers are advised to use examples of news reports/ articles and adverts to illustrate the presentational features. Please acknowledge all sources of any downloaded document. Resources: http: www.magazinesonline.co.uk http: www.onlinenewspapers.com http: adsoftheworld.com

  3. Presentational features 1) Short and attractive titles/headlines: to hook the audience’s attention. 2) Catchy captions: for photographs to give greater impact and effect

  4. Presentational features 3) Layout: Non- fiction texts use the following techniques – (a) Paragraphs→ to organize the ideas in a coherent fashion (b) Bullet points→ to highlight main aspects/elements (c) Range of font sizes and styles→ for impact (d) Bold, italics, etc. → for effect (e) Use of colour→ to enhance appeal (f) Use of tables, charts, graphs and maps→ to provide clarity and allow easy understanding (g) Use of logo→ to show the brand/company (in adverts) (h) Use of slogan/catchphrase→ to catch readers (in adverts) Example: ‘Every little helps’ (Tesco), ‘I’m loving it’ (McDonalds), etc. (i) Photographs→ to increase the appeal through visual stimulation

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