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Introduction to Social Media

Introduction to Social Media. Cindy Royal, Ph.D Associate Professor Texas State University School of Journalism and Mass Communication. croyal@txstate.edu cindyroyal.com @cindyroyal slideshare.net/cindyroyal. Social is here to stay.

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Introduction to Social Media

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  1. Introduction to Social Media Cindy Royal, Ph.D Associate Professor Texas State University School of Journalism and Mass Communication croyal@txstate.edu cindyroyal.com @cindyroyal slideshare.net/cindyroyal

  2. Social is here to stay • 73% of online adults use a social media platform of some kind. • 42% use multiple platforms • Facebook is the most prevalent with 71% of online adults • Different sites skew toward different niches or demographics • Facebook has high levels of engagement; 63% visit once a day; 40% visit multiple times per day. • Instagram and Twitter also have highly engaged users, although smaller user bases.http://www.pewinternet.org/2013/12/30/social-media-update-2013/

  3. And mobile is key • Smartphone users are young (18-29; 83%), educated (college; 71%) and have high incomes (81% make $75k+) • 58% of American adults have a smartphone; 42% own a tablet • 34% of cell Internet users go online MOSTLY via their phone.9% of adults have texted a charitable donation from their phone • While overall charitable giving in the U.S. grew 4.9% in 2013, online giving grew 13.5%. Sixty-two percent of Generation Y donors said they would contribute to charitable causes by mobile phone. http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/

  4. Start a Blog • Blogger and Wordpress both allow you to add pages that make it more like a Website. Blogger is a bit simpler. WP more professional. • Tumblr is also very popular, for its visual nature and ability to follow. Blogging allows you to tell stories, engage in thought leadership, have a focal point for your activities.

  5. Facebook • Facebook is a fun place to share with friends • One of the most popular social media platforms • Companies, brands and celebrities use Facebook to connect with fans

  6. Twitter • Twitter is free and simple • Allows you to develop your brand, engage with followers • Use widgets to repurpose to your Web site or blog. New content all the time. • Respond to questions • Retweet interesting items • Tweet blog content • Desktop and mobile applications

  7. Instagram - add filters to photos (Facebook purchased in 2013) • Pinterest – another visual platform; pin items; grouping • Tumblr – a blogging platform that relies heavily on the visual (Yahoo purchased in 2013) • Other photo sharing sites still exist like Picasa and Flickr • Selfie crazy! Photosand Visuals

  8. Video • Use your phone • Learn to use simple editing software like iMovie or Windows MovieMaker • YouTube • UStream

  9. Go Mobile • Find apps that will allow you to expandyour social media activities • News apps help you stay in touch • Twitter apps – allow you to Tweet when you are on the go. • Qik and Ustream – live stream video from phone

  10. LinkedIn • Your LinkedIn profile can connect you to thousands of professionals • Search for connections at companies of interest • Create a LinkedIn profile that reflects your interests and background much like a resume • Include your Website on your LinkedIn profile

  11. Location-based • Foursquare (NYC) • Location as part of other apps, like Yelp, Facebook, Twitter, etc. • Share location, photos with friends • Get tips and recommendations • Locations can provide incentives to users • Integration with Facebook, Twitter, Tumblr, etc.

  12. Messaging • WhatsApp • GroupMe • Threema, Line • SnapChat • Whisper, Secret

  13. Analytics Use Google Analytics or those associated with your blog platform to get information about users, locations, link referrals, etc.

  14. Future • Wearables • Virtual reality • Data • Drones • Platforms in media • Second-screenengagement • Coding for everyone • Sharing economy • Bitcoin, cryptocurrency

  15. Brands and Social

  16. Brands and Social

  17. Brands and Social

  18. Brands and Social

  19. Brands and Social

  20. Leveraging Social • Be where your customers, clients, users are – may require presence in multiple spaces • Develop social strategy to integrate messaging • Engagement • Make sure everyone knows their role, their responsibilities • Don’t leave social to an intern or a pr company – voice must be authentic • Seek inspiration from others, follow other organizations and brands • Stay up-to-date conceptually • Try new things, have fun!

  21. Resources • SXSW Interactive • Read Tech blogs like Mashable, Read Write Web, TechCrunch, SmashingMag, 10,000 Words, Wired.Tech section of NY Times and FastCompany.com • Online Journalism Review Archives - ojr.org • Convergence Culture by Henry Jenkins • The Long Tail and Free by Chris Anderson • Digital Riptide – digitalriptide.org • KPCB Internet Trends – www.kpcb.com/internet-trendsPew Internet – pewinternet.org • Non Profit Resources • 50 Non Profit Statistics – www.npengage.com/nonprofit-research/50-fascinating-nonprofit-statistics/ • Blackbaud Charitable Giving – www.blackbaud.com/nonprofit-resources/charitablegiving • Blackbaud Generational Giving – www.blackbaud.com/nonprofit-resources/generational-giving-report

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