Introducing Edge Hill

1. Teaching and Learning strategies for embedding key skills:reshaping a marketing programmeKaren HilligerLecturer in Business, Management & LeisureSue RobertsActing Head of Library and Information ServicesEdge Hill College of Higher Education BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills

2. Edge Hill HEI in the North West 7,000 students on degree and diploma courses 5,000 students on professional development programmes 3 sites ICT investment and infrastructure Widening Access Introducing Edge Hill BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills

3. Business, Management and Leisure Within the North West Centre for Business & Management Around 600 students Emphasis on transferable graduate skills Work-based learning 5 degree programmes plus postgraduate and CPD LIS Converged Library and IT Central learning support and facilities 2 service strands Learning Services Support Services Staff work across teams and sites Good Academic liaison and collaboration Background to BML & LIS BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills

4. Presentation Outline • Contexts and drivers • Research aims • Redesigning the curriculum to embed ICT skills • Evaluation: • Teaching and Learning Strategies • Collaboration Approach • Reflections on the key issues • The future curriculum and way forward BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills

5. “As information technology becomes more seamless & user-friendly, it is likely that attention will shift more clearly to questions of how people are actually interacting with, & using, the information which technology makes available.” Bruce, C., “Workplace experiences of information literacy,” International Journal of Information Management, 19 (1999) p. 33-47, p.33. BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills

6. Context and drivers BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills

7. Context and Drivers: Global & National BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills

8. Impact of ICT and WWW • The virtual university • Electronic information and online research • Need for (student): • Critical evaluation skills and techniques • Searching techniques • Management skills • Need for (staff): • Appropriate use • Supportive and structured framework • Identify/create learning resources • Accessibility/ contextualisation BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills

9. Virtual Learning Environments • Web CT developments at Edge Hill 1999-2000 • Web based course design tool • Distance learning & supplement “traditional” learning • Flexibility/ equality of access to learning • Electronic Resources integration and contextualisation • Exploit this new learning medium/ make the connections • Can be a motivational and active learning environment BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills

10. JISC User Behaviour Monitoring and Evaluation FrameworkFirst Annual ReportAugust 2000Professor Jennifer Rowleyhttp://www.jisc.ac.ukKey findings that students do not make effective use of EIS (Electronic Information Sources) in their research and study. BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills

11. JISC User Behaviour Monitoring and Evaluation Framework: Findings BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills

12. The Skills Drivers • HE has to equip graduates with strategies to deal with • constant change • Critical ability • Need to develop active, engaged learners • Employers value the general intellectual benefits of HE • Criticism of the lack of certain core skills (Stoddart) BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills

13. Benchmark Statements BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills

14. Graduate Skills and the role of Higher Education. BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills

15. Information Literacy/ Skills - why? • Include alternative strategies? BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills

16. Increase effective use of electronic resources Support the development of effective, transferable learning skills Vocational & lifelong learning needs More effective delivery model (Zuber-Skerritt, 1992) Why Embed? BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills

17. Context and Drivers: Local/HEI BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills

18. Effective Learning Critical Thinking Information Retrieval and Selection Communication and Presentation Interactive and Group Subject Specific Edge Hill Graduate Skills BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills

19. Marketing Graduate Skills • Generic Graduate skills required • Knowledge rapidly becomes outdated and obsolete • Prime commodity in the workplace is information • Specific skills even more central to marketing profession • Information retrieval, analysis, evaluation • and management via information systems • How to put this into practice and at what level? BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills

20. COMET BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills

21. Aims • Identify the concept of graduate skills with specific reference to ICT • Evaluate how embedding and contextualisation can facilitate the development of ICT skills • Evaluate the collaboration between LIS and BML in supporting the development of effective teaching and learning strategies • Identify key issues for future curriculum reshaping BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills

22. Redesigning the marketing curriculum to embed ICT skills BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills

23. Effective learning skills: Understand the use of CIT in developing and supporting learning Developing information retrieval and selection skills: Search strategies Accessing electronic information sources Retrieving Evaluating data Managing data Embedded ICT Skills BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills

24. Approach to integrating ICT skills into Marketing and Leisure at level 3 Teaching and Learning Strategy Skills Audits 2 sessions per module Grounded in experiential learning Preparatory lecture input Development of web-based and printed resources and support materials BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills

25. Approach to integrating ICT skills into Marketing and Leisure at level 3 Examples ofLearning Activities Problem identification exercise Developing search strategies on defined topics Searching and retrieving information Evaluation of information & sources Identifying alternative sources & retrieving relevant information BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills

26. Teaching and LearningStrategy to Embed Skills BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills

27. Subject Web Page BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills

28. ISM module web page BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills

29. Evaluation • Teaching and Learning Strategies • Collaboration Approach BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills

30. Summary • Survey results presented quantitative & qualitative data • Sessions were successful in: • Increasing the use of electronic resources • facilitating the development of the embedded ICT skills • Effectiveness of experiential learning BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills

31. Results Increased use of Electronic Resources Resource Net Change % European Business +10% Anbar Intelligence +35% World Mag Bank +20% Electronic Journals 0% WWW resources -25% LIS Marketing web page +45% BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills

32. The sessions have provided opportunities for the development of learner autonomy by facilitating skill learning and enabling students to practice these skills outside of the sessions. Qualitative responses reinforced this positive view. For example “I found the sessions to be of great use in help to complete my assignment as all of the sessions provide relevance to the assessment.” “In general, I was glad of the opportunity to learn more about the use of computers and particularly information retrieval from the marketing web sites.” “I found the session informative and helpful in the retrieval of relevant data for the module.” Qualitative Feedback BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills

33. Key Issues • Teaching and Learning Strategy: embedded skills approach • Increase student awareness of skills in order to promote the value of ICT skills development and the support that is provided. • To be wholly effective the embedding should begin at Level 1 & 2 & include technical skills. • Redesign for improvement. • Accreditation of skills to give added value. BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills

34. Key Issues • The collaboration Approach • Learning support staff skills and role perceptions will need to be developed in terms of curriculum development and teaching • Academic staff skills and awareness of EIS and information literacy development • Model is staff intensive BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills

35. COMET WebCT and Virtual Learning Environments. Revalidation of Part One of Modular Degree and Skills Mapping Example: WebCT the International Marketing Strategy module & embed the identified key skills into integrated learning activities Future Curriculum BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills

36. Embedded skills in degree programme BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills

37. The Way Forward • How to develop the undergraduate curriculum that includes embedded skills development? • Future models may need variable central learning support input & online learning materials • Further research to fully establish transferability of skills, higher levels of critical analysis & assessment outcomes? • Longitudinal study - in the workplace • Increased scope of study to include Strategic Leisure Management and a “control” group to make more effective comparisons BEST LTSN 2001 Teaching and Learning Strategies for embedding key skills