Introducing Octoshape Infinite Edge

1. Introducing Octoshape Infinite Edge ONE TWO THREE FOUR FIVE SIX SEVEN EIGHT NINE

2. Octoshape is uniquely positioned to drive the next phase of profitable, scalable, broadband delivery of video. • Powered CNN.Com Live Inauguration • Proven Scalability, High Quality, Stability • Messaged the industry “Grid Delivery Can Work” ONE TWO THREE FOUR FIVE SIX SEVEN EIGHT NINE

3. Octoshape Infinite Edge • The Octoshape Infinite Edge technology breaks through the current barriers of standard streaming technologies. • Large events exacerbate the problem both in the core and the last mile where standard technologies break down • During the Inauguration at peak Octoshape delivered the full stream bit rate. • Standard media distribution technologies for the same stream were only delivering 68% of the required bit rate. Buffering… • Octoshape delivers higher quality video, at scale, instant on, without buffering ONE TWO THREE FOUR FIVE SIX SEVEN EIGHT NINE

4. Grid Delivery / Social Networking • For the Inauguration, Facebook was used to focus the audience and drive them to the live event • Octoshape was used to manage the grid delivery component for scale both at the edge and for corporate / campus traffic management ONE TWO THREE FOUR FIVE SIX SEVEN EIGHT NINE

5. Implementations • Turner Sports is using 3 simultaneous streams at over 2.4 Mbps of total live streaming to the desktop. • Nascar Raceview is synchronizing 46 in car audio streams, along with the telemetry metadata from the cars on the track to power a DVR enabled recreation of the race. ONE TWO THREE FOUR FIVE SIX SEVEN EIGHT NINE

6. Market Trends and Milestones • Legitimate grid delivery has hit the mainstream conservative publishers, validating and alleviating the majority of reservations around the technology • Breaking 1MM Simultaneous streams for live events • Social Networking and Grid Delivery • True HD quality streaming • Broadband providers paying for content ONE TWO THREE FOUR FIVE SIX SEVEN EIGHT NINE

7. Grid delivery space evolution • 1 Year Out: • Thinning of the space due to the economy and customers becoming more savvy about technology comparison • Last Mile discussions heat up a bit specifically around differentiation between problematic illegitimate traffic and healthy legitimate traffic • 3 Years Out: • Big media platforms adopts grid inherently into their delivery platforms • Grid delivery technologies and last mile providers find some harmonious coexistence • IP litigation and consolidation begins to heat up as the industry adopts the technology as a strategic asset ONE TWO THREE FOUR FIVE SIX SEVEN EIGHT NINE

8. Winners ? • Companies with financial stability • CDN’s will consolidate, and continue to play a big role in the value chain • Publishers (Old / New) will continue to drive the market and benefit as sustainable broadband business models emerge • Broadband providers (Fixed / Wireless) slowly become more important, and ultimately begin looking like another input to the TV. ONE TWO THREE FOUR FIVE SIX SEVEN EIGHT NINE

9. Digital Media Distribution Evolution • Model fundamentals stay the same; distributors change • Publishers primarily build content to sell to aggregators ; Some direct to consumer • More over the top aggregators show up • Aggregators aggressively pursue strategies to drive up ad / subscription revenue, and drive down distribution costs • Traditional distributers aggressively pursue solutions such as VOD and broadband delivery thwarting over the top. (Incumbents tend to have a windowing advantage to over the top plays) ONE TWO THREE FOUR FIVE SIX SEVEN EIGHT NINE

10. Where to get Octoshape • Purchase Octoshape services just like you purchase Flash or Windows Streaming services today • Purchase these services directly from Octoshape or: • From one of our preferred CDN partners • Highwinds CDN Group • CDNetworks ONE TWO THREE FOUR FIVE SIX SEVEN EIGHT NINE

11. Thank you Scott Brown CEO (USA) scott@octoshape.com ONE TWO THREE FOUR FIVE SIX SEVEN EIGHT NINE