Creating a Competitive Advantage with Cloud

1. Creating a Competitive Advantage with Cloud Joey Yep Technical Marketing, Seagate CSS

2. Agenda • Market Trends • Observations • Key Takeaways

3. Data Growth Is a Major Headache • Need more capacity & capabilities; e.g., compliance, monetization, analytics, preservation, and collaboration • Non-traditional/cloud-storage solutions from new vendors to fill these gaps: • Commodity hardware • Open-source software • Extreme automation • Ruthless standardization

4. IT Top Priorities 32% increase use of virtualization 32% information security initiatives 29% improve backup/recovery Source:2014 IT Spending Intentions Survey, Enterprise Strategy Group, Inc.

5. IT Top Priorities 25% manage data growth 23% use more cloud services 21% disaster recovery initiatives Source:2014 IT Spending Intentions Survey, Enterprise Strategy Group, Inc.

6. Key Investments 72% cloud services 52% storage infrastructure 52% virtualization software Source:2014 IT Spending Intentions, Enterprise Strategy Group, Inc.

7. Virtualization Trends 66% x86 workloads are virtualized 59% vmware share, 21% growth 25% hyper-v share, 62% growth 15% deploy multiple hypervisors 100% projected increase by next year Source: December, 2013 IDC

8. Cloud Trends 70% 13% spike from 2013 use cloud services today 20% 11% drop from 2013 plan to use cloud services cloud adoption is moving faster than expected Source:2014 IT Spending Intentions, Enterprise Strategy Group, Inc.

9. Observations

10. The Classic IT Problem Many objectives with shrinking budgets Be seen as a revenue generator, not a cost center 1 2 Do more Maintain Compliance and NEVER go down 3

11. The Classic IT Constraint 80% to 90% of today’s IT budget is devoted to keeping the lights on: • Classic solutions lock managers into proprietary architectures for years • Married to your storage architecture • Increasing need to keep everything online all the time

12. The Classic Cloud Constraint Security Access Control

13. The Classic Cloud Constraint 2008-2011: Top 3 barriers of entry • Cloud solutions have matured • Concerns have been relieved • Nearly 90% using or plan Security Access Control

14. Competing With a Modern Strategy

15. Main Aspects to Cloud • Features • Elastic • Reliable • Virtual • Availability • Security • Types • IaaS • PaaS • SaaS • Modes • Private • Public • Hybrid • Technology • Virtualization • Deduplication • Monitoring • Replication • Storage Tiering • Expanded Svcs • Monetizing data • New XaaS offerings • Secured Data Anywhere • Service Options • Backup as a Service • DR as a Service • Data Tiering Service • File Sync/Share Source: EU CORDIS

16. Competitive Advantage • Backup, Recovery, DR, and Data Tiering • Time to results • Eliminating Down-time: “Point-and-click loyalty” • Ubiquitous data access • Recovery v. System Readiness • Application ready on prem or in the cloud • Improve customer satisfaction • Responsive v. Reactive

17. Value of Cloud Systems & Solutions • OPEX v. CAPEX • Optimize budget spend • Eliminate costly maintenance • Extension of IT staff • DR Validation • Testing • Assessments • Virtualization flexibility • Physical to Virtual • Quickly and efficiently ‘spin up’ servers/applications • Data Center Certification • SSAE 16, SOC 2

18. The Cloud Can Help • Choosing the right type of cloud can help mitigate your risks! • Infrastructure as a Service (IaaS) can only solve part of problem • Disaster Recovery as a Service (DRaaS) • Addresses all the challenges • Economies of scale • All DR resources are provided • Offsite team to manage your recovery

19. Key Takeaways

20. Creating Value With Cloud • Identify Workloads • Data Protection • File Share • Data Tiering • CRM/Office Support

21. Creating Value With Cloud • Security Concerns • Physical Access • Encryption • Geographic data dispersion • Yours, Theirs, or Ours • Private, Public or Hybrid

22. Creating Value With Cloud • DIY v. Converged Solutions • Open source v. Proprietary • Hybrid approach, on/off prem, federated

23. Seagate CSS group • Seagate Cloud Systems and Solutions provides the tools to compete in today’s marketplace: • Private Cloud • Public Cloud • High Performance Computing • Components and Services

24. Truly Unique Combination! CSS Competitive Advantage + + Majority of cost = disk & systems Disk drive innovation opportunity > 2,000 petabytes of storage shipped in 2013 Cloud Storage Expertise 43,000+ cloud storage customers

25. Seagate CSS Systems and Solutions Private Cloud • Solutions installed in Customer data center • Operated by Customer or by Seagate • Flexible financing / ownership options Performance Computing • Market Leading Solutions • High Quality Components • Solutions for DIY Customers • High quality building blocks • Services • Disk based storage • Flash storage • Public Cloud • Services provided over the Internet • Solutions are installed in Seagate’s data centers StrataStor Racks Object/File Storage Appliances and Hardware Reference Designs eVault Cloud Services Modular Enclosures Embedded StoragePlatforms Disks and Flash StrataStor Enclosures Embedded Application Platforms Hybrid • Lustre Based Solutions • CS-1500 • CS-6000 & • CS-9000/T • Secure Data Appliance • Hadoop on Lustre Connector • Components for custom HPC solutions • StratoStor • OneStor ClusterStor Bottomless and Forever Object Storage Service Plug ‘n Play NAS Gateway

26. Thank you!