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Northwest Region CSI Are You An Education Destination or a Tourist Trap? Joy Davis, CSI CCPR May 9, 2014

Northwest Region CSI Are You An Education Destination or a Tourist Trap? Joy Davis, CSI CCPR May 9, 2014. Credit(s) earned on completion of this course will be reported to AIA CES for AIA members. Certificates of Completion for both AIA members and non-AIA members are available upon request.

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Northwest Region CSI Are You An Education Destination or a Tourist Trap? Joy Davis, CSI CCPR May 9, 2014

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  1. Northwest Region CSI Are You An Education Destination or a Tourist Trap? Joy Davis, CSI CCPR May 9, 2014 #NWRC14

  2. Credit(s) earned on completion of this course will be reported to AIA CES for AIA members. Certificates of Completion for both AIA members and non-AIA members are available upon request. This course is registered with AIA CES for continuing professional education. As such, it does not include content that may be deemed or construed to be an approval or endorsement by the AIA of any material of construction or any method or manner ofhandling, using, distributing, or dealing in any material or product. ___________________________________________ Questions related to specific materials, methods, and services will be addressed at the conclusion of this presentation. #NWRC14

  3. Course Description Generations X/Y and the Millenialshave grown up in a different world than the Boomers that preceded them. They believe they'll change jobs more often and experience more bouts of unemployment. They learned the meaning of the term "ROI" early. They also went to school in classrooms and played video games that emphasized team work and failing fast. Add it all together, and you know you need a new approach to the education programming at the heart of your marketing. Come to this session to discuss how to create education that inspires as much as it informs. #NWRC14

  4. Learning Objectives At the end of the this course, participants will be able to: • Understand what the next generation is looking for in programming • Learn what it means to be a Thought Leader in the construction community • Identify a "positively challenging" environment • Understand why you should burn the lectern #NWRC14

  5. Who’s in the Room Today? #NWRC14

  6. Education Is What They Want Corporate Partners • Build their packages around education • Will only participate in strong chapters Non-Affiliate Members • 12% of CSI’s membership • CSI’s fastest growing “chapter” • 64% join for the education #NWRC14

  7. We’ve Known This For A While… Professional development and education outranked "networking" 63% to 38% in our branding research #NWRC14

  8. It’s Why They’re Leaving Lapsed Member Survey Main Reason to Join: Industry-related education (46%) Lowest ranked benefits: • Committees/task teams • Online member directory • Member discounts #NWRC14

  9. “I don't join associations to go to meetings. I don't need a ‘club.’” Response from the FY14 Non-Affiliate Survey #NWRC14

  10. Fierce Competition After-School Programs Billable Hours #NWRC14

  11. Not Just Any Education Will Do “…Young professionals actively seek the opportunity to learn new skills. They want to continually expand and hone their skill-sets in case they do lose their jobs.” #NWRC14

  12. Curation vs. Education Construction Product Representation Practice Guide page 26 #NWRC14

  13. Rebuilding From the Ground Up #NWRC14

  14. What Topics Do You Own? #NWRC14

  15. Can You Spot a Niche? #NWRC14

  16. Be a Thought Leader Share of Mind: Gain their respect Share of Cash: Become their go-to resource Share of Voice: Offer something useful Anyone can be AThought Leader #NWRC14

  17. The Tyranny of the PDH How many of your clientsactually register for PDHs? #NWRC14

  18. A Positively Challenging Environment • Participants’ beliefs are challenged • New ideas are introduced • Participants are somehow changed by the event • People leave inspired Does this describe your education? #NWRC14

  19. Pain Programming #NWRC14

  20. DIY Speakers #NWRC14

  21. Is It Education If There Are No Slides? • Games That Teach • Audience-Created Sessions • Scavenger Hunts • Role Play • Tours • Panels On Local Topics • Roundtables • ? #NWRC14

  22. Burn the Lectern #NWRC14

  23. Good Discussion is What Matters #NWRC14

  24. Ask for More Than a 1hr Presentation • Custom Presentation • Newsletter/blog • Video Clip • Follow-up Chat • ? #NWRC14

  25. Thought Leadership Marketing Share of Mind: Gain their respect Share of Cash: Become their go-to resource Share of Voice: Offer something useful Market with Content #NWRC14

  26. Ask for the Re-Tweet I dare you to say no to that face… #NWRC14

  27. Questions & Discussion #NWRC14

  28. This concludes The American Institute of Architects Continuing Education Systems Course

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