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Department of Health Education & Behavioral Sciences School of Public Health

Sesi 2: Media dan Psikologi Sosial. Department of Health Education & Behavioral Sciences School of Public Health University of Indonesia. Social psychology is the scientific study of social thinking , social influence and social relations . David Myers, 2006. Definitions.

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Department of Health Education & Behavioral Sciences School of Public Health

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  1. Sesi 2: Media danPsikologiSosial Department of Health Education & Behavioral Sciences School of Public Health University of Indonesia

  2. Social psychology is the scientific study of social thinking, social influence and social relations. David Myers, 2006 Definitions

  3. In communication study, media or channel is the medium through which the message passes. Joseph DeVito, 2006 Definition

  4. Definisi

  5. PERSEPSI • Pengalaman tentang objek, peristiwa atau hubungan-hubunganyang diperoleh denganmenyimpulkan informasi dan menafsirkan kesan • Memberikan makna pada stimuli indrawi (sensori stimuli)

  6. Berapa kali mata kamu berhenti? (ada lima item dalam kartu nama ini) • Dari bagian mana kamu mulai membaca? (kemungkinan dari bagian tengah karena tulisannya besar dan tebal) • Setelah dari tengah, kemana mata kamu mengarah? (kiri ke kanan?) • Jikamelihat sudut kanan bawah, apa yang terjadi dengan gerakan bola matamu? • Apakah matamu berkeliling setiap sudut kartu untuk memastikan tidak ada tulisan yang kamu lewatkan?

  7. Kenapamahasiswalebihsukacariberitadiinternetsementaraorangtualebihsukabacakoran? (social thinking) Kenapalebihbanyakiklankomersialditelevisidaripadadiradio? (social influence) Kenapasekarangsetiaporangmerasaharuspunyahandphone? (social relations) Sample Questions

  8. INGAT!! Media hanyalahperantarapesan. Tapi, pemilihan mediasangatberpengaruhterhadapbentukpesandanefek yang ingindicapainya. Untukitu, perluperencanaanmedia agar pesan yang dibawanyadapatmenghasilkanefek yang diinginkan. Reminder

  9. Media yang sama, belumtentupesannyamenghasilkanefek yang sama, meskipunpengirimnyaserupa. Bandingkanwebsite Singapore General Hospital (RumahSakitRujukanNasionalSingapura) denganwebsite RSCM (RumahSakitRujukanNasional Indonesia). Website mana yang perencanaanmedianyalebihbaik? Case Study

  10. Bagaimanapersepsikelompokterhadaptopik yang dipilih? Pesanapasaja yang ingindisampaikan? Apaefek yang ingindicapaijika target receiver mendapatkanpesan-pesantersebut? Media apa yang sesuaidenganselera target receiver? Bagaimanabentukpesannya (teks, visual, audio, audio-visual)? Group Discussion

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