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l ynda

l ynda .com. Assignment #1 Dayna Baron, Addison Moore and Gillian Newing. s implified brief. Client Key Fact Consumer Problem the Product Advertising Response   Target Person Information Principal Competition Consumer Benefit -Reason Why  Tone & Manner Requirements. Lynda .com

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l ynda

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  1. lynda.com Assignment #1 Dayna Baron, Addison Moore and Gillian Newing

  2. simplified brief Client Key Fact Consumer Problem the Product Advertising Response   Target Person Information Principal Competition Consumer Benefit -Reason Why  Tone & Manner Requirements Lynda.com The best way to learn anything is at your own pace. Can’t learn software from a manual, and courses are too expensive or not directed at me. Lynda.com has the information you need to be effective with your software at your fingertips. “Lynda.com means learning what I want, when I want and where I want it.” Demographics: 16-25 males/females, students Psychographics: knowledge hungry, visual/hands on learners, don’t like asking dumb questions Free tutorials, manuals, courses. (industry competition: other tutorial sites: Adobe.com) 24 hour All-You-Can-Eat-Buffet of learning. 666 courses on 175 programs from 29 different developers totaling over 5000 hours of practical software training. Clever, straightforward, easy going. 3 different media, logo and URL.

  3. televison spot Center the video in this white space

  4. web media Center your other web banner here

  5. viral video

  6. transit space media Something goes here about transit ads

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