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Session: Older People in the Digital Society

OASIS 1st International Conference. Florence, Italy 4-5 November 2009. Chair : Isabel Borges , AGE. Session: Older People in the Digital Society. Linking ICT to the social needs and values of the elderly Difficulties and possibilities. Prof. Dr. Guido Van Steendam.

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Session: Older People in the Digital Society

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  1. OASIS 1st International Conference Florence, Italy 4-5 November 2009 Chair: Isabel Borges, AGE Session: Older People in the Digital Society Linking ICT to the social needs and values of the elderly Difficulties and possibilities Prof. Dr. Guido Van Steendam KULeuven, Leuven, Belgium Director The IFB Partner Senior Project

  2. Linking ICT to the social needs and values of the elderly • Difficulties and possibilities • WHO are “the Elderly” ? • WHY link the Elderly to ICT? • WHAT are the obstacles? • HOW to address the obstacles? What are the possibilities?

  3. WHO ARE THE ELDERLY

  4. WHO ARE THE ELDERLY Blockbuster The Incredibles (2004) Notreduced to frailty & disengagement But rich, well-developed multidimensional life Mere caricature NO Technology Challenging. Prophetic No link with elderly

  5. WHO ARE THE ELDERLY Blockbuster The Lord of the Rings III (2003) Elderly Not reduced to frailty & disengagement But rich, well-developed multidimensional life No caricature NO Technology Challenging. Prophetic No link with elderly SENIOR 1st Review Bruxelles

  6. WHO ARE THE ELDERLY Top thematic novels The Brothers Karamazov (1880) Elderly Not reduced to frailty & disengagement But rich, well-developed multidimensional life

  7. WHO ARE THE ELDERLY Top movies The Godfather (1972) Elderly Notreduced to frailty & disengagement But rich, well-developed multidimensional life Technology Challenging. Prophetic No specific link with elderly

  8. WHO ARE THE ELDERLY NotFrail and disengaged Many : MANY ROLES have lifewithmanydimensions DEEP LIFE dimensions are welldeveloped & complex Increasingimpairment (view, hearing…) Frail and disengaged

  9. WHO ARE THE ELDERLY NotFrail and disengaged Many : Younger Senior Older Senior Increasingimpairment (view, hearing…) Frail and disengaged

  10. WHO ARE THE ELDERLY Blockbuster Indiana Jones IV (2008) Elderly Not reduced to frailty & disengagement But rich, well-developed multidimensional life Technology Younger Challenging. Prophetic Senior No link with elderly

  11. WHO ARE THE ELDERLY Blockbuster Titanic (1997) Elderly Not reduced to frailty & disengagement But rich, well-developed multidimensional life Technology Older Challenging. Prophetic Senior No link with elderly SENIOR 1st Review Bruxelles

  12. WHY LINK THE ELDERLY TO ICT ? • WHY NOT? • We should not exclude the Elderly • They are a growing market Interesting customers • They are growing part of the active population

  13. WHAT ARE THE OBSTACLES ? • OBSTACLES? WHY NOT SIMPLY: Develop the technology…. … and make it available … … disseminate it … … make it operational… One example

  14. WHAT ARE THE OBSTACLES ? Internet access and broadbandconnections Eurostat

  15. WHAT ARE THE OBSTACLES ? RegularUse of Internet Eurostat

  16. WHAT ARE THE OBSTACLES ?

  17. WHAT ARE THE OBSTACLES ? …. …. …. • Producers • ProductsNotadapted? • ChannelsNottargeted? • Society Economical Legal, Ethical • Users Training, OthercustomsPerception …. …. …. …. …. …. …. …. …. …. ….

  18. WHAT ARE THE OBSTACLES ? Obstacles are notlimited to the Ageingpopulation The ageingpopulationrequires special attention.

  19. HOW TO ADDRESS THE OBSTACLES? * Different point of views to see the obstacles resulting in - different approaches to tackling them - different ways to organise the development Research, Development and Deployment * THREE major point of views - Autonomous technology in context - Social co-construction - Social co-optimizing

  20. HOW TO ADDRESS THE OBSTACLES? ONE. AUTONOMOUS TECHNOLOGY IN CONTEXT POINT OF VIEW Technology = free initiative component of modern society like free speech

  21. HOW TO ADDRESS THE OBSTACLES? ONE. AUTONOMOUS TECHNOLOGY IN CONTEXT ”OBSTACLES?” = 1. PRACTICAL LIMITS The product must reach the market APPROACH MINIMIZE IMPACT OF LIMITS Know (how to deal with) your client Make yourself known to potential clients 1. Market Studies, Usability Studies 2Publicity and information campaigns 3. Organize feedback

  22. HOW TO ADDRESS THE OBSTACLES? ONE. AUTONOMOUS TECHNOLOGY IN CONTEXT ”OBSTACLES?” = 2 ESLA LIMITS ESLA = ethical socio-economic and legal approach “In contemporary society… we are free on condition that we do not harm others “ …. Respect free decision of others, privacy… APPROACH MINIMIZE IMPACT OF LIMITS

  23. HOW TO ADDRESS THE OBSTACLES? TWO. SOCIAL CO-CONSTRUCTION POINT OF VIEW = Technology is only one element of ongoing social developments = All elements together determine the direction we go = An element is only taken up, when it is linked to all others.

  24. HOW TO ADDRESS THE OBSTACLES? TWO. SOCIAL CO-CONSTRUCTION Many examples in contemporary management of technology e.g. internet users are co-producers Social theory suggests this element is universal

  25. TWO. SOCIAL CO-CONSTRUCTION All technologicalinstruments, artefacts • are sociallyconstructed • are socialconstructions WibeBijker The Bike (UK, 1870) “Does the bikework?”

  26. TWO. SOCIAL CO-CONSTRUCTION Wiebe Bijker (NL) The bike (UK, 1870) “Does the bike work?” NO

  27. TWO. SOCIAL CO-CONSTRUCTION Wiebe Bijker (NL) The bike (UK, 1870) “Does the bike work?” YES

  28. TWO. SOCIAL CO-CONSTRUCTION YES IF… • falling… • landscape, scenery • solidconstruction • reaching the interestedbikers • creatinganinterestedaudience Macho Bike

  29. TWO. SOCIAL CO-CONSTRUCTION NO IF... • shopping… • bikeride in nature • go to class, friends • roads • balance • dresses Safety Bike “action platform"

  30. HOW TO ADDRESS THE OBSTACLES? TWO. SOCIAL CO-CONSTRUCTION NOT as LIMIT BUT as an additional DRIVING FORCE ”OBSTACLES?” Nothing works as an island To survive, to breakthrough, to stabilize elements have to link up to other elements APPROACH MAKE MAXIMUM USE OF LINKS

  31. HOW TO ADDRESS THE OBSTACLES? THREE SOCIAL CO-OPTIMISING POINT OF VIEW Do not just develop whatever is socially possible Be critical. Contribute to a society we want

  32. THREE. SOCIAL CO-OPTIMISING ”OBSTACLES?” Nothing works like as an island SOCIAL CO-OPTIMISING Niche for questioning the evident for improving the evident for social progress Whatever works can be changed again APPROACH MAKE MAXIMUM USE OF LINKS • Add elements to the social web to monitor, optimise, discuss

  33. Summary • Many Elderly are active - have many roles - are deeply involved in each • Younger Senior and Older Senior • Many good reasons to include the elderly in the digital society • Many obstacles of all sorts • Different ways to perceive the obstacles 1 A limit 2 A driving force 3 A niche of social progress

  34. Thank you Guido Van Steendam guido.vansteendam@theIFB.eu

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