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Digital Marketing

Uses of Digital Marketing in Present Generation

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Digital Marketing

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  1. Digital Marketing The Future of Marketing

  2. Key Points • What is Digital Marketing • Benefits of Digital Marketing • What Does Digital Marketing Consists of • SEO • PPC • SMM • Content Writing • Digital Marketing Measurement

  3. Definition Digital Marketing is an Umbrella term for marketing of Product or services using Digital Technologies , mainly on the Internet ,but also including mobiles phones ,display advertising, and any other Digital Medium. DigitalMarketing, the promotion of products or brands via one or more forms of electronic media, differs from traditional marketing in that it uses channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.

  4. Benefits of Digital Marketing Other digital marketing advantages include increasing brand loyalty and driving online sales. The benefits of digital marketing includes Lower cost - a properly planned and effectively targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  5. Objectives • Reach the Right Audience • Engage with the Audience • Motivate your Audience to take your Action • Maximize Return on Investment (ROI)

  6. Digital Marketing Consist Of AN Consultancy AN Consultancy

  7. SEO Search engine optimization is the process of improving the visibility of a website on organic ('natural' or un-paid) search engine result pages (SERPs). This is accomplished through implementation of search engine friendly website architecture, optimized internal navigation and link landscape, as well as optimization of the content (comprised, at a minimum, of readability & usability improvements, and grammatical corrections). SEO is as much art as it is science, but at its core it is the discipline of making user-friendly & useful content understandable and easily digestible for search engines.

  8. Pay Per Click (PPC) PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.

  9. What is SMM SMM is based on the principle of organic search, which basically means that when the website or its connected social network page is more active, the website’s position on search engines rises, i.e. it will be in seen the first few results. Considering the fact that 90% of users searching the internet do not look any further than the first page of the search engine, and that 70% clicks on the first three results only, it is obvious that the position on the first page of the search engine is the only goal to strive for when optimizing a website.

  10. SMM is Used For The main goal of SMM is to improve communication with users, increase brand visibility and reach more (potential) customers. SMM is being done by creating quality content that the users of social networks share with their friends (via transmitting information electronically, i.e. Electronic Word of Mouth, or eWoM). The point of SMM is to obtain direct feedback from users (or potential customers), so that the company gets a personal stamp at the same time, i.e. it appears more human-like. By means of interactive options on social networks, the customers get the chance to be heard, either by asking questions or by making complaints. This type of SMM is called Social Customer Relation Management (Social CRM), which can further lead to enhancing credibility and return on investment (ROI), of course, if the users are satisfied with content, relationship with the company and the service provided.

  11. Content Writing A website content writer or web content writer specializes in providing relevant content for websites. Every website has a specific target audience and requires different content. Content should contain key words (specific business related terms which internet users might use in order to search for services or products) aimed towards improving a website's SEO. Most story pieces are centred on marketing products or services, though this is not always the case. Some websites are informational only and do not sell a product or service. Informational content aims to educate the reader with complex information that is easy to understand and retain.

  12. An Consultancy

  13. Digital Marketing Areas • Search Engine Optimization (SEO) • Social Media Optimization (SMO) • Search Engine Marketing (SEM) • Social Media Marketing (SMM)

  14. Benefits of Online Marketing

  15. Conclusion The conclusion of digital marketing is very much important for the digital marketers. Digital marketing is a dream business project for digital marketers. If you want to get success in the digital marketplace, you should have sound knowledge about the benefits and limitations of digital marketing. It is a growing field if business. Digital marketing is nothing but the utilization of digital technology to achieve marketing objectives. Digital marketing and marketing department is not different from each other. The aforementioned information will help the digital marketers to understand the strengths and weaknesses of Digital Marketing.

  16. Contact Us AN Services Consultancy Address: #114/2rt,Street No.7, Prakash Nagar, Opp-Airport Road, Begumpet,Hyderabad-500016. PH No 8367278303

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