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Examples of Bespoke Retailer Activity

Examples of Bespoke Retailer Activity. Sainsbury’s Photographic Barkers – Table Grape. ‘Best in season’ photographic barkers positioned at the shelf edge to highlight South African grape. Sainsbury’s Tip Cards - Apples.

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Examples of Bespoke Retailer Activity

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  1. Examples of Bespoke Retailer Activity

  2. Sainsbury’s Photographic Barkers – Table Grape • ‘Best in season’ photographic barkers positioned at the shelf edge to highlight South African grape

  3. Sainsbury’s Tip Cards - Apples • Sainsbury’s tip cards are positioned at the front of store and make up a series of ‘tip cards’ that change every month • You cannot buy this media but we will encourage Sainsbury’s to include apples in a tip card whilst South African apples are in season

  4. Tesco Real Food Magazine - Plums • Dec/Jan Issue • Half-page advertorial to highlight ‘New season South African Plums’ in store • 1 million circulation, available free in store • Bi-monthly guide to new and in-season products

  5. Morrisons Radio - Table Grape 4 weeks 400 stores 30-second clip played out in store to highlight the South African grape season and remind customers to try a different variety Click to play

  6. Morrisons In-Store Leaflets – Peaches & Nectarines • Morrisons leaflets are A5 in size and are positioned either at the fixture itself or at customer services • 1,000 printed per store • Leaflets are connected to ‘Win’ offers so we could communicate the holiday offer

  7. Tesco.com - Apples World’s largest online grocer with 48% market share in the UK Reaching 1m unique customers every month (up 10% YOY) A fully Branded Page communicating SA apple varieties and/or communication on the World Cup offer Shelf Talkers providing the opportunity to easily add apples to their shopping basket and alter customer behaviour Fresh Fruit Banners display banner adds in a highly targeted section Food & Drink Homepage banners providing exposure to the grocery shopping section Run Of Site (ROS) Banners Over a 4-week period

  8. Asda Foyer Posters - Apples • All stores i.e. 340 • 2 weeks • Foyer posters displayed in the high-traffic entrance area of Asda stores • Customers will see the posters as they enter the store so this will act as a clear prompt to purchase • Foyer posters will highlight that South African apples are in season, encouraging customers to pick up a bag today (Example)

  9. Waitrose Food Illustrated & Recipe Card - Apples • Half-page advertorial in Waitrose Food Illustrated’s April or May issue • On-shelf: 26th March or 30th April • At our meeting with Waitrose we will also look at options for recipe cards, photographic barkers and Waitrose New magazine

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