Shakespeare Birthplace Trust

1. Shakespeare Birthplace Trust 2011 Impact

2. 30,000 foot view In 2011 every 3 minutes a page was opened on one of our content platforms • 70,000 views Collection’s Online Exhibition photos on Flickr • 180,000 pageviews our Shakespeare related content • 123 stories of pilgrimage documented on Living Shakespeare from 29 different countries • 15,800 minutes spent learning about Shakespeare Authorship through 60 minutes with Shakespeare • Top 3 Klout score Shakespeare related twitter accounts • 77,000 visitors to all content platforms • 170 countries visited only 23 countries who have not accessed our content platforms • 140,000 minutes reading, listening or watching content about Shakespeare in the last 14 months 102 days or 3.5 consecutive months of Shakespearean engagement • 6,733 ipads, iphones & androids haveaccessed our content platforms

3. Blogging Shakespeare • Developed & Designed new interface for Blogging Shakespeare • International Magazine for all things Shakespeare • 292 Articles Written by 12 different authors • 153 countries have visited I • Including visits from Sudan, Yemen, Mongolia, Indonesia, New Zealand, Iran, Venezuela, Honduras, Uruguay, Nigeria, Namibia, Zambia, Uganda, Algeria • 85,000 mins spent onsite 8.5 consecutive weeks reading our articles

4. Finding Shakespeare • FindingShakespeare 2.0 updated design & development • Online Exhibitions conceptualized the idea & execution of quarterly online exhibitions including Shakespeare’s Women, Shakespeare’s Villains & Sculpting Shakespeare • 148 Articles Written by 7 different authors • 127 countries have visited Russia, Philippines & India are among the top 10 countries visiting Finding Shakespeare • 18,000 site visits with 39,000 page views • 36,000 mins spent onsite 25 consecutive days reading our articles

5. Living Shakespeare • Developed & Designed digital video platform to capture and tell stories of pilgrimage to Shakespeare’s Birthplace • Trained Blogging Team 30+ hours • 123 Visitor Stories Recorded in 3 monthsfrom 29 different countries • 44 countries have visited including Hungary, Taiwan, Trinidad & Tobago • 1,268 site visits with 2,344 page views • 3031 mins spent onsite 2.1 consecutive days watching our digital visitor book

6. Remembering Shakespeare • Developed & Designed content platform to share informal stories about Shakespeare the man and his town • Initiated 6 Series Nash’s House - Shakespeare Gossip - Shakespeare the Business Man - Commonly Asked Questions - Updates from the Dig - Shakespeare’s Plays • 37 Video Posts Created by 6 authors • 35 countries have visited including Bulgaria, South Africa, Japan, Macedonia & Russia • 1,146 site visits with 2,400 page views • 1,800 mins spent onsite 1.25 consecutive days

7. Mary Arden’s Farm • Trained Blogging Team 25+ hours • 32 Video Posts Created by 4 authors • 27 countries have visited including Brazil, Armenia, Germany, Canada & Portugal • 840 site visits 2,500 page views. Time on site 4mins (significantly longer than any other site) • 3,000 mins spent onsite 2.08 consecutive days

8. HappyBirthdayShakespeare.com • 99 bloggers representing 7 countries & 95 cities • 111 countries visited www.happybirthdayshakespeare.com • 235,263 total reach including facebook, twitter & blog subscribers FB Fans april 14: 1,309 may 1: 1,379 +5.35% FB Pageviews april 14: 188 may 1: 346 +84.04% FB Feedback april 14 - 22: 30 april 23 - may 1: 159 +430% Twitter Followers april 22: 1,571 may 1: 1,647 +4.84% Klout Score april 22: 46 may 1: 56 +21.73%

9. Photographer Largest Blogging Conference in the World Entrepreneur PR Girl Writer

10. World Shakespeare Congress • Created a Facebook Group generate community amongst scholarship winners • Designed & Developed Liveblog created & currated live video content to amplify the event to the world

11. 60 minutes with Shakespeare • 77 countries visited including Argentina, Macedonia, India, Tunisia, Saudi Arabia, Fiji, Egypt, Philippines, Pakistan, Mexico & Peru • 12,000 pageviews in 3 days • 15,698 mins 11 consecutive days learning about Shakespeare Authorship • Television Interviews BBC Breakfast, BBC 24, Central News • Radio Interviews BBC Coventry & Warwickshire, BBC Scotland, BBC Wales, Radio 4, BBC London, • Blogs & Articles The Stage, Guardian, BBC, Warwickshire Uni, ShakespeareGeek, Resource on Uni & Library Sites.

13. Shakespeare Guides • Filmed & Edited 25 Videos Getting to Know Shakespeare • Designed & Developed Guide experience and layout for Getting to Know Shakespeare • Launching October 1 Getting to Know Shakespeare • AQA Guide completed phase one plans • Rich Man, Poor Man completed phase one plans

14. this says it all...

15. Yammer • 5 Yammer Staff Trainings 1/3 of SBT staff trained & 3,408 yams sent increased staff collaboration and communication while breaking down walls between departments • Box.net Implementation online document storage

16. Retail @Hornby Cottage Finance @Across the Road Education @SBT Centre HR @Across the Road Marketing @Hornby Cottage Development @SBT Centre HR @Across the Road

17. One week later the bike rack was moved closer to the centre. A real way to involve the staff in decision making. A quick way for Dan to analyze Icomm’s service. A week later Dan put out a survey to the staff to determine Icomm’s shortcomings.

18. In no other scenario would Colin be asked to write a blog post. The encouragement from the staff on Maddie & Victoria’s 1st blog post is instrumental in their confidence as bloggers. An additional way Trust Weekly can be circulated to the staff.