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S ailing Industry Company & Event Advertising

S ailing Industry Company & Event Advertising. For the last forty years, advertising decisions have been pretty simple: how much can we justify spending with the sailing magazines and which ones?

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S ailing Industry Company & Event Advertising

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  1. Sailing Industry Company & Event Advertising

  2. For the last forty years, advertising decisions have been pretty simple: how much can we justify spending with the sailing magazines and which ones? The Internet is changing the way business is being done and this includes marine industry business. Now some major marine companies are reporting that up to 70% of their sales leads are coming from the Internet. Have you changed your advertising mix yet, or are you missing out?

  3. ‘The Internet is now the preferred news source for the 18-34 age group and is spreading upwards.’ ..Carnegie institute Dec 2005 ‘Web Trounces Magazines as Preferred Information Source for special interest groups.’ …. Content Intelligence Group Aug 2001 ‘Online ads…are the fastest growing market segment.. expected to overtake radio, magazines in less than five years.’ ..industry consultant Frost & SullivanJan 2006

  4. Sailors have already voted with their mouses. Their sport rarely makes it to the mainstream news, so in the past, they found news in sailing magazines (with a 30-60-90 day delay). Now they receive the majority of their sailing news online, within minutes or hours. Advertisers having recognised this trend are now adding, or expanding, to online media as a major part of their advertising mix. So where to advertise?

  5. Sail-World.com is the most popular sailing news site in the world. At current rates it will have a giant 500,000 unique* visitors in 2006. In December alone there were more than 4 million page views. That makes it a big sailing magazine. (*a sailor who visits every day all year is still just one unique visitor.)

  6. Sail-World.com started in Australia but it now has sites in the USA, the UK, Europe, Asia and New Zealand and we are launching the African site soon.Sail-World has been racing focused. Now Sail-World’s Cruising Editor Nancy Knudsen, is delivering Cruising News for all sites. In 2006 our Cruising Newsletter will go to 20,000 sailors every week!

  7. With an audience of 500,000 across the year, Sail-World is a very effective advertising medium. ‘Instant reach’ and a giant audience. Sail-World’s advertisers use a variety of online methodsto attract the attention of potential customers.

  8. Advertising buttons: - Static, animated and Flash movies on all the Sail-World sites. As the most visible part of the Sail-World promotional activity, they provide significant brand awareness (and drive traffic to advertisers websites). Sail-World advertising buttons are on every page of the site. They rotate on the left and right hand side of the site.

  9. People are 12 times more likely to pay attention to a piece of editorial than they are to an advertisement.

  10. So, interesting press releases, with heavy news content, can deliver real results for Marine Advertisers. Online promotional campaigns, stories and images, can run on Sail-World Racing and Sail-World Cruising sites world-wide, but they must be sufficiently newsworthy.Look at the following examples…

  11. This interview with the Gill founder is interesting, newsworthy and delivers a powerful message.

  12. Mariner Boating is marketing Adventure Sailing … it knows how to make destinations desirable through editorial content.

  13. Sail-World provides valuable coverage for events large and small Instant reach delivers value for the Advertising Event’s Sponsors and Organisers Brazil Sailing Cup launches World TourWed, 25 Jan 2006 The inaugural Brazil Sailing Cup, the first event of the World Match Racing Tour (successor to the Swedish Match Tour) sanctioned by ISAF, features an outstanding line up that includes the top five on the tour’s leader board and the reigning world match-racing champion.The inaugural Brazil Sailing Cup is Stage 5 of the 2005-’06 World Tour schedule, which features nine stages. Racing is scheduled Mar. 14-19, 2006. The event will be hosted by the Angra dos Reis Yacht Club in Angra dos Reis, Brazil, about 100 miles west of Rio de Janeiro, and sailed on Ribeira Bay.Twelve teams, eight of which represent syndicates for the America’s Cup, have entered to compete for the $100,000 prize purse, which includes $35,000 for the winner. Racing will be held in SM40s (previously Swedish Match 40) in the first-ever ISAF Grade 1 match-racing event in South America. The fleet of SM40s left Portugal two weeks ago and is due to arrive in Brazil on Feb. 2.‘The Ministry of Tourism joins in partnership for the organization of a great international nautical event, which will be prestigious to Angra dos Reis and to Brazil itself,’ said Walfrido dos Mares Guia, the Brazilian Minister of Tourism. ‘I wish all the participants an excellent regatta, assured of the wind and sea conditions of Ribeira Bay, coupled with the athletes’ quality, will guarantee an excellent event.’

  14. Sail-World does not wait for sailors to visit the site. 80,000 Sail-World newsletters a week deliver News, Advertisers Press releases and hyperlinked ads to Sail-World’s loyal subscriber base.

  15. NewsNow- A major world news feed Sail-World news stories are picked up by major news feed services like NewsNow, Yahoo and GoogleNews. They are circulated every 15 minutes around the world. • 30 minutes to 1 hour old • Movistar takes third Sail World 04:35 • Sailing...Have a Go! launched in New Zealand Sail World 04:26 • 2 to 4 hours old • Australia. Bouwe Bekking has nursed the injured movistar home to a Volvo Ocean Race... BYM News 01:54 • Earlier Today • ABN Amro One hits Yarra River first ABC Online 00:38 • Leader Amro One wins second The Scotsman 00:10 • I'm sailing the wrong way around world (but I'm OK) Independent 00:09 • 4 to 6 hours old • Movistar on Melbourne waterfront Sail World 23:35 21-Jan-06 • 6 to 8 hours old • Aussies happy to arrive on ABN Amro Two Sail World 22:59 21-Jan-06 • Winners are grinners ABN AMRO ONE Sail World 22:32 21-Jan-06 • Brasil retires from Leg 2 Volvo OR Sailweb.co.uk 22:23 21-Jan-06 • Images from Volvo Leg 2 Finish Sailweb.co.uk 21:30 21-Jan-06 Sailweb.co.uk is the Sail-World.com/uk mirror newsfeed

  16. Sail-World stories via its customisable news tickers appear on more than 200 Sailing Club, Association and Industry and regional news sites. We deliver RSS feeds and mobile phone versions.

  17. Sail-World advertisers are listed in the Advertisers Directory. There is a link button on the front page and the foot of every page on the site.

  18. Stories posted on Sail-World with positive content about advertisers, are linked to their Advertiser Directory data.

  19. Sail-world content about advertisers appears rapidly on search engines, because Sail-World’s News, Advertisers Directory and New Product database are indexed by Google and Yahoo and other search engine (MSN etc) a hundred times daily.

  20. Sail-World Premium Advertising Event Packages deliver Instant Reach for Sponsors and increases sailor’s awareness. Sail-World facilities include Press Release distribution, online media centres for news & images

  21. Advertisers’ New Products and or Services can be easily added to Sail-World search engine friendly database. View at www.sail-world.com/products These News Products and/or Services will be featured on Sail-World newsletters and are Google, Yahoo, MSN indexed as well.

  22. Sail-World’s advertisers New Products are promoted in Newsletters and indexed by search engines including Google and Yahoo. Company products in newsletters and indexed by search engines

  23. There are three popular advertising and promotional packages to choose from… Premium, Basic and a mix.

  24. Basic Advertising buttons link to an advertisers website, displaying for 30 seconds during an average site visit.

  25. Premium Advertising buttons link to advertisers website. These large Premium advertising messages, display for 3 minutes before rotating, Premium Advertising buttons link to advertisers website. These large Premium advertising messages display for 3 minutes before rotating.

  26. Brochure PDF’s, Screen-savers etc. Trackable downloads into database, with notification and intelligent office hours response. A new feature, limited availability for Premium/mixed advertisers, fully featured for Premium advertisers .

  27. Premium Advertiser newsletters to Sail-World mailing lists, subject to individual subscriber permission. One newsletter every three months. These newsletters are 100% company content going to some of the most desirable boating databases. Premium Advertising period.

  28. Footer Bars. Important extra promotion for Premium advertisers. Press Releases can display with 60 x 460 pixels animated or Flash movie footers.

  29. We can customise a regional package to target a local audience, or can offer a world-wide promotional package for global brands.

  30. Contact Sail-World’s Head office now to discuss a unique promotional package tailored for your organisation.Email mailto:advertising@sail-world.comor call +612 4977 2116

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