The Advertising Industry

1. The Advertising Industry • https://www.o2learn.co.uk/o2_video.php?vid=1109 • What does the client do? • What does the agency do?

2. Click the link and make detailed notes • http://www.mediaknowall.com/as_alevel/Advertising/advertising.php?pageID=research

3. Fosters: Industry Issues • http://wave.wavemetrix.com/content/fosters-make-good-call-complementing-tv-advertising-social-media-00927 • http://www.guardian.co.uk/media/2010/jul/02/fosters-first-ad-new-agency • http://www.marketdraytonadvertiser.com/2010/11/02/fosters-beer-advert-reflects-aussie-mentality/ • http://www.basingstokeobserver.co.uk/featured-articles/featured-articles/fosters-tv-advert-campaigns-a-history-741 • http://www.newsandstar.co.uk/news/fosters-releases-good-call-ad-campaign-1.764905?referrerPath= • http://www.thedrum.com/news/2012/05/03/latest-fosters-sees-brad-and-dan-take-call-lucy-manchester • http://www.campaignlive.co.uk/news/1130741/ • http://www.newarkadvertiser.co.uk/featured/articles/Brad-and-Dan-Fosters-Beer-Advert-Heroes.asp • http://www.marketingmagazine.co.uk/news/1117896/Fosters-Gold-75m-marketing-boost/ • http://video.uk.msn.com/watch/video/fosters-gold-xbox-live-ad-campaign/2tvzgnss?cpkey=76bfd72e-90e7-42ac-a960-88bf42158a33%7C%7C%7C%7C • http://www.marketingmag.com.au/news/foster%E2%80%99s-coins-%E2%80%98australian-for-chic%E2%80%99-tagline-in-the-uk-10967/ • http://www.unit9.com/project/fosters-good-call-center • http://www.campaignlive.co.uk/news/1013884/ • http://www.campaignlive.co.uk/news/1157686/fosters-axes-comedy-work-hypernaked/ • http://www.dailymail.co.uk/news/article-2096913/Lager-fans-Fosters-logo-waxed-hair-TV-campaign.html • http://www.offlicencenews.co.uk/news/fullstory.php/aid/12369/Interactive_poster_ads_for_Foster_s_Gold.html • http://www.marketingweek.co.uk/opinion/blogs/seb-joseph/how-sabmiller-can-learn-a-lot-from-fosters-uk-ad-approach/3030415.article