SANParks 2010 State of readiness briefing to the Portfolio Committee on Tourism March 2010

1. SANParks 2010 State of readiness briefing to the Portfolio Committee on Tourism March 2010

2. Agenda • 2010 strategy • State of readiness • Conclusion • Questions

3. SANParks2010 Strategy • Sustainable Infrastructure Development • Initiatives • Develop accommodation as per Infrastructure Development Plan (IDP) • Implement tented product over event period to be used for Kids in Parks, Honorary Rangers and “Green” low impact product post the event • Progress • IDP new accommodation developed • Proof of concept developed & concept communicated to MATCH. • Match did not buy into the concept and therefore due to the uncertainty of the product being sold it was prudent to shelve the project. • Way forward • Continue IDP implementation • Challenges • Shortfall of budget (despite major progress made in terms of ageing infrastructure)

4. SANParks2010 Strategy (Cont) • Optimal Occupancies in Parks (over event period) • Initiatives • Approximately 30% of inventory (across many National Parks) was contracted to MATCH (FIFA appointed body for IT systems, marketing and ticket sales) but more than 80% of this was released back to SANParks in February 2010 • Progress • Released inventory was opened to the general public on the 4th of March 2010 and demand was high • Record 1-day sales figures were recorded through the Web Booking channel • Way forward • Work closely with MATCH to optimise opportunities from nights booked by them • Monitor progress and keep public informed on any additional releases (final release planned for mid April 2010) • Challenges • Demand to visit the park during the event supersedes supply

5. SANParks 2010 Strategy (Cont) • Retain committed client base • Initiatives • Initially 70% of inventory was sold through traditional reservation channels (together with the longer school holiday this equated to regular June/July supply) • After releases from MATCH (in December and March 2010) this market segment has access to more inventory than is usually the case over June/July school holidays • Progress • More than 80% of all available inventory has been sold • Way forward • Continuous communication to keep the general public informed • Challenges • Communication to general public and keeping the media informed

6. SANParks 2010 Strategy (cont) • Optimise Marketing Opportunity and Brand Building • Initiatives • Kuduzela product launched in partnership with FNB • Together with MATCH we’ve developed dedicated brochures on National Parks that was used by appointed tour operators • Progress • The Kuduzela was launched on 14 July 2009. As per the FNB media coverage report SANParks received editorial coverage on their brand in extent of R3.4 million • Brochures on the South African National Parks and accommodation offerings were developed and handed out to 45 tour operators representing the following countries: Argentina, Australia, Belgium, Brazil, China, Chile, Colombia, Costa Rica, France, Germany, Japan, Mexico, Netherlands, Russian Federation, South Africa, Sweden, United Kingdom and the USA. • Way forward • Optimise opportunities during the event by providing a memorable experience to anyone that visits the park • Challenges • Popularity of period might result in many people not accommodated in the park – especially foreign visitors

7. State of readiness • Continue to work with MATCH to optimise visitor experience and ensure that logistical arrangements are closely managed. • Task Team is operational • Camps in the Kruger National Park • Virtually fully booked • 60% of newly released accommodation (excl camping) sold on the day of release • Task team accountable for implementation of the following areas: • Accommodation • Communication • Marketing • Human Resources • Day visitor management • Technical • Finances • Procurement • Community Liaison • Safety and Security • Reservations • Transport and Logistics • Activities • Entertainment Areas • Sponsorships • Legal Support • Concession liaison • Catering • Forex and financial issues • Infrastructure development • Wild card • Park management liaison • Emergency services and disaster management • System administration

8. Conclusion • SANParks has actively participated by contracting accommodation to MATCH and by working closely with MATCH to create unique offerings • MATCH’ receptiveness for unique products and selling ability has proven to be disappointing • This was identified as a a major risk and SANParks’ 2010 Management Team acted quickly to mitigate against this shortcoming • This resulted in early release of the accommodation which was then offered to the general public • With 3 months to go, 80% + of the accommodation in the Kruger National Park has been sold • Sales of accommodation in other parks are in line with previous years’ June / July school holidays

9. QUESTIONS?