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Meeting professionals and attendees are crossing the chasm of early adoption and are entering into the early majority phase. We will see a very rapid adoption of mobile applications for events during the next two years.<br>
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Event App - How to Use it Better? Meeting professionals and attendees are crossing the chasm of early adoption and are entering into the early majority phase. We will see a very rapid adoption of mobile applications for events during the next two years. There are many ways that mobile applications can assist events. Here are some of the features found in many of the full-featured mobile apps for events and tradeshows: ● Agenda management, building and sharing for attendees ● Alerts / conference messaging / updates ● Analytics (tracking attendee interests and activities for business intelligence) ● Attendee list distribution ● Conference program and schedule ● Content distribution -- paper replacement (session handouts, course notes, exhibit literature) ● Evaluations of speakers, sessions, overall conference and other activities/services ● Exhibitor management including interface with exhibit service contractor ● Messaging for events (SMS, email, group announcements, etc.) ● Social media onsite integration (for white label apps, Facebook, LinkedIn and Twitter) ● Way-finding and mapping (through exhibit hall, venue, nearby attractions, city)
Beyond these features, however, there many tangible benefits that mobile technology will bring to event organizers, exhibitors and attendees. Here are a few of them: Real-time distribution and access to all conference information: Paper conference programs, exhibition guides, and announcements go out of date almost immediately after they are printed - conferences are fluid and things change! Mobile guides and other conference information can be changed on the fly assuring that attendees have instant access to the current information in a manner that is faster, lighter and easier to access. Event managers can send alerts of significant program changes as well. Better way-finding through interactive maps, floor plans and location-based services: Attendees often need assistance in finding their way around a venue, an exhibit hall and the neighborhood surrounding the meeting venue. There are a range of mapping and GPS tools that can help. Some of the advanced mobile exhibit applications (such as Core-Apps.com) can even pinpoint attendees locations in the exhibit hall and guide them through the hall finding the most efficient path between exhibit booths. Adding to this will be augmented reality applications which will layer additional information on phone-cam screens simply by pointing the phone camera at places where attendees want to know more information about. Better analytics:
Mobile apps for events have the ability to track page views and other attendee activity. Some mobile application provide extensive data analytics of attendee behavior, which can be invaluable for improving future events. Page view data regarding specific exhibit products can also be invaluable for exhibitors providing connections to attendees who are specifically interested in a product or services. Enhanced attendee and exhibitor experiences: The bottom line is that event apps are offering a wealth of new capabilities that will increase the business value of events. It will make the lives of meeting planners easier; it will reduce costs; and will provide richer experiences for planners, venues managers, exhibitors and attendees alike.
