Event App - The Need of an Hour

1. EVENT APP : THE NEED OF HOUR Discover the best features of an easy-to-use Event app to boost your event adoption rate 1

2. - With the boom in technology, it is necessary for the event industry to stay abreast with the changes that it has brought about.  - Event tech is rapidly growing in the market and has become essential to the event-planning industry. - Event planners have multiple event tech tools at hand now to optimize their events and to simplify certain processes. - One of the most significant tools among them is an "Event App" which helps in better and simpler event- management. 2

3. WHAT IS AN EVENT APP? Event app is an essential and handy event-tech tool for an event planner. It simplify various tasks for the event planner and contribute towards various aspects of the event from audience engagement to feedback. It helps you digitize your entire event and simultaneously save up a lot on resources. 3

4. BENEFITS OF  AN EVENT APP 4

5. SIMPLIFIES  THE REGISTRATION  PROCESS Event app reduces the need of managing hard copy registration form. It helps in optimizing the task by linking it to ticketing so, a person willing to attend the event can register and purchase the ticket with the help of app. 5

6. HASSLE FREE TICKETING The use of e-tickets removes the hassle of managing in person ticketing. It helps in getting auto- generated reports based on the number of tickets sold. As soon as the attendee registers they are the part of the event community thus ensuring "Audience Engagement." 6

7. EASY CHECK-IN PROCESS Individual check-in can be a tedious task when done the traditional way. Event app helps in digitizing the entire check-in process. One way to do this is with the help of bar- code scan which can be scanned at the venue, maintaining event security. 7

8.  LIVE POLLING It helps in getting real-time feedback from the audience using "Audience Response Technology". Organisers can take feedback on areas of their concern, may be it sessions, presentations, the overall organisation of the event. Event planners can also map out the overall attendee experience for current as well as future events. 8

9. LEVERAGING SPEAKERS THROUGH PROMOTION "A line-up of good speakers ensures good content." With the help of an event app speakers, their designation and their work can be listed down in a separate section of the app. Updates, discussions, speaker interview etc can be posted and promoted. 9

10. AUDIENCE ENGAGEMENT Event app can be used prior as well as during the event by linking it to social media accounts such as Facebook and Twitter. The live updates as being posted on Social media can be made available in the app itself.  10

11. PROMOTING SPONSORS  An event app can be leveraged in a way to gain as well as to promote sponsors. Pop-ups, additional features, etc. can be displayed in the app as a way to promote your sponsors. 11

12. NETWORKING It provides attendee a networking platform where they can make new connections and network apart from gaining knowledge and experience.  They can interact among themselves and find right- minded people on the platform.  This helps organisers to increase audience engagement prior to the event itself. 12

13. The major benefit of an event application is that it can be re-used for future events as well. ONE EVENT APP FOR MULTIPLE EVENTS A single event app created by event organisers for one event can always be leveraged for multiple events. 13

14. . EVENT ANALYTICS It helps organisers generate updated reports on multiple aspects of the event such as event website, promotions and engagement, etc in the form of event-analytics.  This can also be used to attract sponsors as well as other speakers.  Another major benefit of using an event application is the amount saved on prints.  14

15. EXAMPLE OF AN EVENT APP 15

16. The 20th eGovernance Conference that was held in Andhra Pradesh created its official event application in partnership with Hubilo. It was available on both Android and Apple platforms. It has received a 4.5 - star rating on the Playstore and has more than a thousand downloads. 16

17. Connect with the attendees who have interests similar to yours. Get last minute updates on the schedule from the organizers. Set up meetings with potential attendees. FEATURES View the conference structure and explore sessions. Access location and speaker information at your fingertips Create your own personalized schedule based on your interests and meetings. 17

18. The best feature of the app, was the integration of a one of its kind bot i.e. a Virtual Assistant. It helps attendee by suggesting whom they should meet at the event based on their profile. It keeps them updated with their meetings and sessions on-the-go. It connects attendee with the nearby attendees.  In case of any other doubts or queries, they can chat one-on-one with the VA and get it all sorted!  18

19. The true measurement of success for an event app is the adoption of that event app.  According to Guidebook 25% of app administrators believe that at least a 50% download rate is required for a good ROI on an event app.  One of the most persuasive ways to get maximum downloads and engagement on your app is by planning a paperless event. Providing all the content to your attendees, from the schedule to venue map on your event app in a digital format.  19

20. - Suggestions  to  increase  Event App downloads and Audience engagement  20

21. CONTESTS & GIVEAWAYS Event organisers can conduct certain contests on the event app itself in the form of a quiz or a challenge. For engaging audience they can provide some incentives in the form of giveaways at the end of an event.   The giveaways can have the brand name or the sponsor’s name on them as a way of promotion. 21

22. The organisers can promote their event app through all their conference materials such as posters, banners, newsletters as well as social media posts. PROMOTE YOUR EVENT APP This will create awareness about app and encourage the attendees to download and use the app. More the users, more the ROI. 22

23. IN-EVENT PAYMENT INTEGRATION Integrating in-event payment with the event app gives the attendees a reason to download and utilise the app. The food coupons that are to be distributed post registration can be digitised and distributed through the app itself.   Various deals can be given through the app that can be en-cashed at various foods and beverage stalls within the event. 23

24. A constant reminder about the app and its usage should be given to the attendees as it will boost up the download rate of the app. APP PROMOTION DURING EVENT Starting with registration itself, the attendees should be directed towards the event app for all the tasks. 24

25. GAMIFICATION Adding fun and simple games will surely encourage the attendees to engage with your app An element of competition added to the game will boost the chances of download rate of the app It will also help the attendees pass some time. 25

26. UPDATES  & NOTIFICATIONS It is always better to prepare for last minute polish for smooth flow of an event. The best way to do is to convey live event news, updates and changes to the attendees through push notifications within the app itself.  Inform attendees beforehand that they shall be updated on last minute modifications through the event app itself. 26

27. DEBATES & DISCUSSIONS  The organisers can increase attendee engagement by engaging the audience in debates and discussions on the event app throughout the event. The discussions can be related to the event theme or can be based on the keynote speeches, presentations and talks at the event, etc. It gives a chance to those attendees who are a little afraid of public speaking to express their opinions and share their ideas. 27

28. FEAR OF MISSING OUT It is a psychological trait that drives us to do a lot of things that we wouldn’t do otherwise. Make the attendees feel that they’d be missing out on something really important by not using your app. Organisers can surely cash in on the attendees’ FOMO by promoting the event and app. They can get their team, the speakers, the panelists, etc., to promote the event app. 28

29. Event apps are a boon when they’re designed and promoted aptly. Event app marketing is a necessary investment with a great return on investment as well as objectives if done right.  These are just a few tips to set you on the right path and help you boost your event app adoption. Want to get insight on how to create a great event app and make it go live? CLICK NEXT 29

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