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E-Marketing Campaigns The Sequel

E-Marketing Campaigns The Sequel. greenmessage and The Swan Company. Today’s plan. Building a plan Why e-marketing? Measuring activities What next? Managing enquiries Converting into sales Learning and repeating. The cunning plan. What Why When How Who. Marketing Plan.

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E-Marketing Campaigns The Sequel

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  1. E-Marketing Campaigns The Sequel greenmessage and The Swan Company

  2. Today’s plan • Building a plan • Why e-marketing? • Measuring activities • What next? • Managing enquiries • Converting into sales • Learning and repeating

  3. The cunning plan • What • Why • When • How • Who

  4. Marketing Plan

  5. Geographical Marketing

  6. Geographical marketingWith added umph!

  7. Google search results

  8. Why all this activity? • Greater exposure • Understanding of your business • Brings people toward you • Helps you understand your customer’s needs • Sales improve cash flow! • Speed up your business

  9. Why e-marketing? • It is the most powerful, cost effective and measurable marketing tool in the box • 24 hour exposure • Works while you don’t • Very cost effective • Stops cold calling!

  10. Tricks of the trade! • Work your database • Establish your activity timetable • Content • Look at your marketing strategy! • Pick fluffy subjects • Links click here to go to another site • Downloads • Photos • Words

  11. And there is more • Forward to a friend • Unsubscribe • Who will receive it? • Platforms • Outlook • Mac Mail • Webmail • Smartphones

  12. We are watching you!

  13. Information you need • Who opens it and when • Who clicks through • Bounces! • Unsubscribes • Forwards • Web stats

  14. Action is the key • Plan the work • Work the plan • Review the plan and improve

  15. The next steps • Newton’s third law • For every action there is a equal and opposite re-action If you send out an e-newsletter you will get responses!

  16. What’s next • After a short break, Margaret from The Swan Company will enlighten you with how to turn warm leads into sales.

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