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Tailored SMS-Based Intervention for People Living with HIV:  Proof-of-Concept

Jennifer Uhrig, Robert Furberg, Megan Lewis, Curtis Coomes, Carla Bann, Lisa Kuhns, Peyton Williams and Andre Blackman Research to Reform:  Achieving Health System Change. Agency for Healthcare Research and Quality 2009 Annual Conference, September 13-16, 2009.

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Tailored SMS-Based Intervention for People Living with HIV:  Proof-of-Concept

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  1. Jennifer Uhrig, Robert Furberg, Megan Lewis, Curtis Coomes, Carla Bann, Lisa Kuhns, Peyton Williams and Andre Blackman Research to Reform:  Achieving Health System Change. Agency for Healthcare Research and Quality 2009 Annual Conference, September 13-16, 2009. 3040 Cornwallis Road ■ P.O. Box 12194 ■ Research Triangle Park, NC 27709 RTI International is a trade name of Research Triangle Institute Tailored SMS-Based Intervention for People Living with HIV:  Proof-of-Concept

  2. The Continued HIV Epidemic in the United States • 56,300 people infected with HIV in 2006 • Anti-retroviral therapy has changed the course of the epidemic for infected individuals • An estimated 1 million people are currently living with HIV

  3. Cell Phones and SMS • In 2008, 87% of Americans had cell phones • SMS is rapidly becoming a common mode of communication • SMS may offer promise as a medium for implementing health interventions outside of a clinic setting • Of 53 health intervention studies that evaluated the use of SMS interventions, only 9 were conducted in North America

  4. Tailored Health Communication • SMS messages can be tailored to address an individual’s needs, interests and concerns • Tailored health messages have been shown to be more effective than non-tailored messages • Tailored messages can promote patient-centered care by promoting • Adoption and maintenance of healthier, safer sexual behaviors • Medication and appointment adherence • Interaction with credible health information sources • General health and wellness • Social support

  5. Independent, non-profit, research and development organization One of the nation’s largest lesbian, gay, bisexual and transgender ambulatory health care organizations Unique Partnership to Test Proof-of-Concept

  6. Project Design • Literature review/environmental scan (completed) • Develop implementation and evaluation plan (completed) • Design intervention (in progress) • Implement intervention (upon receiving IRB approval and OMB clearance) • Evaluate • Disseminate findings

  7. Conceptual Model

  8. Evaluation Design

  9. Questions? For more information, please contact: Jennifer Uhrig uhrig@rti.org 919.316.3311

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