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Sudan. About 1 Million Square Miles. Generally Flat. River Nile Traversing The Country From The South to The North. Population. Inhabitants 38114160 Population Growth Rate 2.7% Literacy 46.1%. Sudan Pop. Most of the Country is considered to be rural areas
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Sudan • About 1 Million Square Miles. • Generally Flat. • River Nile Traversing The Country From The South to The North.
Population • Inhabitants 38114160 • Population Growth Rate 2.7% • Literacy 46.1%
Most of the Country is considered to be rural areas • More Than 75% of the Population are Living in These Rural Areas.
Economical Factors • Labor Force 11 Million • GDP per capita 1360 USD • Economic Growth Rate 5.5%
Available Telecom Services • Telephony The Basic Service and it is Growing Rapidly • Internet Growing in Urban Areas • Data Very Limited • Others
Telephone Penetration • 3.1% In General For The Country. • 0.3% In Rural Areas.
Low Telephone Penetration in Rural Areas up To The Year 2001 ! • What are The Reasons?
The Absence of The Marketing studies. • The High cost per line.
Exploring the Market • By Deploying Limited Service in The Area (in most cases to be used as calling centers). • This Will Lead To: • The Actual Demand. • As Well As The Best Technology.
Case Study • White Nile, Blue Nile and Managil Rural Project. • Shendi Rural Project.
White Nile, Blue Nile and Managil (1999 – 2000) • 2024 Lines at the beginning. • PMP (TDM/TDMA, 1.3 – 1.4 GHz) • 2344 USD Cost per line (Equipment Only). • Average Traffic 90 m Earl/Sub. • 32.13 USD Monthly Income/Line • Waiting List around 25000 Lines
White Nile, Blue Nile and Managil (2002 – 2003) • 36000 Lines. • PMP (TDM/TDMA, 1.4 - 1.5 GHz) • Designed for 100 m Earl/Sub. • 420 USD Cost per line (Equipment Only) • Expected Monthly Income/Line is 25 USD
Shendi Rural Project (1998) • 300 Lines at the beginning Expanded to 500 Lines in 1999. • WLL System (FDMA/ETACS/900 MHz). • 1400 USD Cost per line (Equipment Only). • Average Traffic 100 m Earl/Sub.. • Waiting List of 2500 Lines.
Shendi Rural Project (2002-2003) • 3355 Lines. • PMP (TDM/TDMA, 1.5 GHz). • 400 USD Cost per line (Equipment Only). • Designed for 100 m Earl/Sub. • Expected Monthly Income/Line is 25 USD. • Waiting List of 1000 Lines.
Other Pilot Projects • Rural Project in Elobeid Area (PMP System). • Broadband Wireless Service in Khartoum.
Charging Rates (1997 – 2003) • Line Activation Fee Was Decreased From 30000 SD to 6000 SD per Line. • The Monthly Rental Fee for The Rural Line Was Decreased From 2500 SD to 500 SD. • Same Calling Rates Were Applied to Rural as well as Urban Lines.
Recommendations • Marketing Studies are Essential. • Network Configuration and Technology to be used. • Discount Policy