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THE PROJECT PRODUCT, SERVICE & THE MARKET Ankur Sharma, Deepak Basapathi, Madhuri Raj METROPOLITAN AUTOMOBILE SERVICES INDEX OF THE PROJECT Executive Summary Market Summary, Market Segmentation Market Size Management Team Competition Execution In All Aspects Operations
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THE PROJECT PRODUCT, SERVICE & THE MARKET Ankur Sharma, Deepak Basapathi, Madhuri Raj METROPOLITAN AUTOMOBILE SERVICES
INDEX OF THE PROJECT • Executive Summary • Market Summary, • Market Segmentation • Market Size • Management Team • Competition Execution In All Aspects • Operations • Depicting The Need For The Service With Technology • Financial Analysis
GROSS PROFIT SUCCESS ACCUSTOMED MARKETRISE SECONDARY CUSTOMERS INITIALRESPONSE INTRODUCTION [PRIMARILY SLUGGISH BUT SHALL PICK UP] SLATED TIME SUCCESSIVE 3 YEARS 2005….2008
MARKETING STUNTS • Devised Cost Efficient Prices • Service Directly Proportional To The Cost Charged With Added Trust And Customer Satisfaction • No Competitor Zone • Advertise Through Major Publications And Media In Vogue • Towing An Added Service To Our Auto Parts And Repair Center • Cash On This Unique Feature Of Towing That’s Rightly Equivalent To Non-Existent • Awakening The Spirit of Service And Technology In The City
A QUICK LOOK What we Offer Is Nowhere Near ………. Therefore It’s Much Easier For Us To Do What We Want To Do • Unparalleled Customer Service • Introducing Confidence Amongst The Customers • Allowing them To Feedback On us • City Has Gone a Flunk In terms Of Service, So We’d Redefine The Term Service • Build A Relation Of Trust Through High Service Under Low Cost • Work Oriented While Servicing And Meet The Needs Before Time
LESS COMPETITION...MORE DEMAND • While Demand For Automobile Servicing Is At Its Peak No Auto Repair Center Offers Class A • Service While Charges More Than The Estimates • Services Are Met Yet The Customers Aren’t Greatly Satisfied • Towing Has for long took rough methods that damaged cars • Upper & Middle Class Could Considerably Be Our Market Segments We Could Bank On • Technology Is More Of Mechanical And Diminishing And A Bygone Era • With Tow bars enhanced service shall be provided • Market Opinion Is Well Received And Would Support Us With No Reservations
MARKET SEGMENTATION UPPER & MIDDLE CLASS POPULATION THESE CLASSES WOULD CATER TO THE MAJOR BUSINESS IN THE METROPOLITAN THE MARKET WOULD RECEIVE ITS CUSTOMERS FROM ALL OVER, STARTING FROM THE PERIPHERIES
MARKET SIZE MARKET SHALL EVOLVE AS ITS ENCAPSLULATED MARKET SIZE IS VAST IN SECTORS AND CLUSTERS SHOULD COME OUT THROUGH SERVICE AND PUBLICITY
Market Value Shall Steadily Grow MARKET VALUE POSITIVE
ROADSIDE BREAK DOWNS MAS SHALL RUN TO ITS CUSTOMER’S SERVICE “WOULD MAKE TOWING A PAINLESS EXPERIENCE”
“THE STATE BANK OF INDIA AND INTIAL CAPITAL FROM THE PARTNERS WOULD LET MAS BE A SUCCESS IN ITS VENTURE IN DELIVERING AS A TRIANGULAR BUSINESS OF AUTO REPAIR, AUTO PARTS AND TOWING AS WELL,”
METROPOLITAN AUTOMOBILE SERVICE MAS ADVANTAGE LIES IN PUBLIC’S NO CHOICE FOR ANY ONE SERVICE PROVIDER AS BEST Miscellaneous COMPETITORS TYPE 1 TYPE 4 GENERAL AUTO REPAIR CENTERS COMPETITORS COMPETITORS No Signs Of Competition As Each Party Does Job At Its Will Lacking Technology & Spirit TYPE 3 TYPE 2 COMPETITORS COMPETITORS