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Jeff Whippo Explains Why Environmental Scanning is Important Within an Organization

Jeffery David Whippo believes that environmental scanning constitutes a primary mode of organizational learning. The information collected during environmental scanning is critical in product design, formulation of marketing strategies, determination of marketing mix, and research and development strategies. It alerts the enterprise to take suitable strategic decisions before it reaches a critical situation.

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Jeff Whippo Explains Why Environmental Scanning is Important Within an Organization

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  1. Jeff Whippo Explains Why Environmental Scanning is Important Within an Organization

  2. Jeffery David Whippo Comes Up With the Responsibilities of Environmental Scanning Within an Organization • Jeffery David Whippo explains the responsibilities of environmental scanning within an organization. • He believes that environmental scanning constitutes a primary mode of organizational learning. • The information collected during environmental scanning is critical in product design, formulation of marketing strategies, determination of marketing mix, and research and development strategies.

  3. He Considers that Analysis of Internal Environments Helps in Identifying the Strengths and Weaknesses of Organization • Apart from internal analysis, organizations need to update the core competencies and internal environment as per external environment. • Overall, strategic managers must not only recognize the present state of the environment and their industry but also be able to predict its future positions.

  4. He Further Explains How Environmental Scanning is Aimed at Helping Management Determine the Future Direction of Organization • It involves the internal analysis of the environment which includes employee interaction with other employees, employee interaction with management, and management interaction with shareholders. • Jeff Whippo further states that the process of analyzing the environment to spot the factors that may impact the business is known as Environmental Scanning. • It alerts the enterprise to take suitable strategic decisions before it reaches a critical situation.

  5. All About Jeffery David Whippo • Jeffery David Whippo is a professional educator and developer of people, teams, and leaders. • He is a well-educated professional who has attended California Coast University, Boston University, California State Polytechnic University, Community College of the Air Force, and Citrus College. • He also worked as a Combat Intelligence Specialist for the USAF for almost 4 years.

  6. Thank YouJeffery David Whippo

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