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Jeff Whippo says that environmental scanning aids decision making as it is an important tool in understanding and decision making in all situations of the business. It also enables the firm to select the best option for the success and growth of the firm.
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Jeffery Whippo Shares That Environmental Scanning is an Important Tool in Decision Making
Jeffery Whippo Shares His Views on Environmental Scanning Within an Organization • Jeffery Whippo considers the fact that the information collected during environmental scanning is critical in product design, formulation of marketing strategies, determination of marketing mix, and research and development strategies. • According to him, the process of analyzing the environment to spot the factors that may impact the business is known as Environmental Scanning. • It alerts the enterprise to take suitable strategic decisions before it reaches a critical situation.
As Per Him, Environmental Scanning Aids Decision Making • It aids decision making as it is an important tool in understanding and decision making in all situations of the business. • It also enables the firm to select the best option for the success and growth of the firm. • He further considers it an important component of strategic planning as it provides information on factors that affect the organization in the future. • Jeff Whippo further shares that it involves the gathering of information from an organization’s internal and external environments. • Moreover, careful monitoring of these environments is necessary to identify future threats and opportunities.
Various Efforts are Being Made by Organization to do Environmental Scanning • Market research is performed and data collected from the market research process is studied in order to make planning for future actions. • It also includes comparing the performance of the competitor company in order to learn about their strategies and business ideas.
