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A Guide to Creating a Professional and Comprehensive Overview for Your Venture

Learn to present your venture company professionally with a clear mission, problem and solution statements, competitive analysis, market execution, financial plan, team details, and funding requirements.

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A Guide to Creating a Professional and Comprehensive Overview for Your Venture

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  1. Presentation Guidelines A Guide to Creating a Professional and Comprehensive Overview for Your Venture

  2. Company Overview • Present your mission clearly. Be short and to the point. • This is your elevator pitch. You have five minutes to generate interest.

  3. Problem Statement! • What pain point are you addressing in your target market • How big is the problem = Market size(Bottom-up & Top-down).- NOT MARKET RESEARCH “BS”. • Highlight specific customers who expressed the pain

  4. Your Solution Statement • How are you going to address the pain point in your target market?- What is the economic impact? • Detail products and benefits. • Add a slide or two to show the architecture and where it fits. Don’t go overboard with technical detail.

  5. Your Secret Sauce! • Do you have a technology edge?Document it. • Do you have patents pending? • It is almost impossible to get funded on an execution strategy alone.

  6. Competition • List your top three competitors and highlight your advantages and how you will win. • If you say NONE, you need to do more market analysis. • Best to present in a table format. • Move the goal post on your competition. This means change the ground rules. Demonstrate your knowledge.

  7. Market Execution • How will you win in the market? • How will you sell the products? • What is your Go-to-Market strategy?

  8. How Will You Make Money? • Present the high level financials that achieve profitability. • Example: Rev./Sales – Cost of Sales = Profit. • Have detailed handouts for financials in your briefcase.

  9. Who Will Make This Happen? • Who are the key team members? • What are their backgrounds? • Why will this team win? • Where will you need to hire?

  10. Use of Funds • How much money do you need? • Detailed timeline for key events to milestones with cash usage projections(Graph format). • Be prudent with your cash flow projections.

  11. Summary • Three to four bullets • Why are you different? • Why will you win? • Why should someone invest? • When should they invest?

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