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Don't let the pigeon drive you crazy! smx east 10.1.14

My SMX East presentation on the Google Pigeon update that affected Local SEO.

andrewsho
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Don't let the pigeon drive you crazy! smx east 10.1.14

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  1. Hi. We do SEO for big sites and little ones. I’m going to take off for a while, so please do me a favor…. SMX East ‘14! Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

  2. Don’t Let the Pigeon Drive You Crazy! Words and pictures by andrew shotland localseoguide.com SMX East ‘14! East ‘14! SMX Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

  3. Got it? O.K. Let’s review… SMX East ‘14! Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

  4. SMX East ‘14! Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

  5. The Great Real Estate Panic of 2014! SMX East ‘14! Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

  6. Real Estate GWT Impressions 24 Sites (BoomTownROI.com) 700000 600000 500000 400000 300000 200000 100000 0 1 2 3 4 5 6 7 8 9 10 11 12 SMX East ‘14! Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

  7. Real Estate GWT Clicks 24 Sites (BoomTownROI.com) 20000 18000 16000 Seasonality? 14000 12000 10000 8000 6000 4000 2000 0 1 2 3 4 5 6 7 8 9 10 11 12 SMX East ‘14! Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

  8. Real Estate Vertical GA Organic Traffic 24 sites (BoomTownROI.com) 30000 25000 20000 Or GWT sucks? 15000 10000 5000 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 SMX East ‘14! Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

  9. Real Estate Pigeon Results • Head term rankings down • Long-tail rankings/traffic up • Leads through the roof! • Tech, content & links still work SMX East ‘14! Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

  10. Roofing Vertical GWT Impressions 40 Sites 700000 600000 500000 400000 Seasonality! 300000 200000 100000 0 1 2 3 4 5 6 7 8 9 10 11 12 SMX East ‘14! Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

  11. Roofing Vertical GWT Clicks 40 Sites 7000 6000 5000 Ummm…the usual 4000 3000 2000 1000 0 1 2 3 4 5 6 7 8 9 10 11 12 SMX East ‘14! Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

  12. Roofing Vertical GA Organic Traffic 40 Sites 19000 18500 18000 17500 17000 16500 16000 Definitely seasonality 15500 15000 14500 14000 13500 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 SMX East ‘14! Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

  13. Moving Company GWT Impressions 17 Locations 45000 40000 35000 30000 25000 Rankings Up ! Then Down… 20000 15000 10000 5000 0 1 2 3 4 5 6 7 8 9 10 11 12 SMX East ‘14! Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

  14. Moving Company GWT Clicks 17 Locations 800 700 600 500 400 Whatever… 300 200 100 0 1 2 3 4 5 6 7 8 9 10 11 12 SMX East ‘14! Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

  15. Moving Company GA Organic Search 17 Locations 1000 900 800 700 600 500 Seasonality … 400 300 200 100 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 SMX East ‘14! Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

  16. Roofing/Moving Conclusions Nothing…really…changed SMX East ‘14! Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

  17. What About Directories? SMX East ‘14! Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

  18. Here’s What… U.S. Local Directory Google Traffic 20 Sites U.S. Local Directory Google Traffic 10 Sites 700,000 2,500,000 600,000 2,000,000 500,000 400,000 1,500,000 300,000 1,000,000 200,000 500,000 100,000 - - 1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9 10 10 11 11 12 12 13 13 14 14 15 15 16 16 17 17 SMX East ‘14! Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

  19. More Data • Big Local Directory: – “We’re down about 5%” • Fortune 500 Brand: – “Organic Down 6%, PPC Traffic Up 25%! Hmmmmm…” SMX East ‘14! Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

  20. And of Course Plenty of SPAM SMX East ‘14! Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

  21. Escort Spam SMX East ‘14! Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

  22. Lawyers Dallas SMX East ‘14! Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

  23. Lowe’s SMX East ‘14! Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

  24. Weird Pack Triggers SMX East ‘14! Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

  25. Key Learning: Don’t Let The Pigeon Drive You Crazy! 8/26/14 (sorry!) 9/19/14 SMX East ‘14! Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

  26. Thank You For Your Kind Attention http://www.twitter.com/localseoguide https://plus.google.com/+AndrewShotland http://www.applemapsmarketing.com http://www.mowillems.com/ SMX East ‘14! Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

  27. I’m back! You didn’t let the pigeon drive you crazy did you? Great! Thanks a lot! SMX East ‘14! Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

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