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FIREBIRDS Football Cup. 15-24 October 2013. SEASON 1. Football In INDIA. Arguably the second most popular sport in India with over 17 million+ followers in India (source: TGI India 2010) Football in India managed by ‘All India Football Federation’ (AIFF)
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FIREBIRDSFootball Cup 15-24 October 2013 SEASON 1
Football In INDIA • Arguably the second most popular sport in India with over 17 million+ followers in India (source: TGI India 2010) • Football in India managed by ‘All India Football Federation’ (AIFF) • Since late 2000’s, club football gaining prominence in India • Football In Pune: • Football in Pune managed by ‘Pune District Football Association’ (PDFA) • Pune Includes 100+ Football club Teams who participate in premier tournaments such as : • Pune Football League • Abhijiit Kadam Memorial Football Shield • President Cup
UTKARSH KRIDA MANCH Football Club Name : Utkarsh KridaManch Established In : April 2006 Practice Ground : Natraj Ground, Karve Nagar, YMC Ground Registered with : Pune District Football Association (PDFA) Presently Playing in ‘Third Division’ Performance: In Pune Football League 2012-13 : Played – 6 Matches Won – 3 Matches Draw – 2 Matches Lost – 1 Match In President Cup : Reached Quarter Finals.
ABOUT • UTKARSH KRIDA MANCHis organizing soccer tournament for Clubsin the City of Pune. • This tournament is organized to support the social cause of empowerment of women and to promote football in pune. • We will distribute 11 free kits to 10 under privileged clubs and schools in pune. • It will be a 8 day full fledged tournament. • Football tournament semi-finals and finals will be carried out in Kirkee Range Hill ground. • Eliminations will be conducted at University Ground in a period of 4 days. • More than 3000 people are expected to visit the venue.
RULES AND REGISTRATION • TEAM S: • There will be minimum of 64 teams. • Each team will have 11 Players & 5 substitutes. • Each elimination will be of 50 minutes i.e. 25 minutes per half. • Semi Final & Final will be of 90 minutes i.e. 45 minutes per half respectively. • REGISTRATION : • Rs 1000/- Per team.
PRIZES • Man of the Match – Football Kit. • Man of the tournament - Trophy & Rs.5000 • Highest goal scorer - Trophy & Rs.5000 • Winner of the tournament – Trophy & Rs.50,000 • Runner-up of the tournament – Trophy & Rs.30,000
VISION This is our first year as a commercial tournament and it will be conducted every year. This will be the biggest football tournament ever conducted in pune. We plan to take it to National Level Tournament within a period of 3 years. In third season, teams from 7-8 prominent states will be participating with more than 1000 clubs playing in this tournament. Matches for eliminations will be conducted in their respective states and they will come down to pune for semifinals and finals.
MARKETING AND PROMOTION • Promotion will start with Hoardingsat prominent places in Pune and Radio commercials. • Leaflet distribution and posters will be put up in colleges and youth hangouts in the Pune. • Road Show will be done in prominent places in city on which we will distribute merchandise and play games to promote our tournament. • Leaflets and Posters in all the clubs in Pune(which is more than 150 clubs). • Social Network Promotion via Facebook . • Print Ads – 6 Half Page ads in 3 prominent newspapers in Pune with continuous coverage throughout the tournament. • 2 Helium balloons will be put up in both the grounds during tournament. • Website : In progress
TITLE SPONSORSHIP AMOUNT : 6 Lakhs INR. Title of the event will be given to your brand. Mention of title sponsor in social and print media. Your brand will be identified in all the communications as “Presents”. Branding space provided in each promotional tool used for this tournament(Social, newspapers, Radio, Hoardings and Road shows)
TITLE SPONSORSHIP Logo and Brand presence in all the merchandise during promotion and tournament(T-shirts, caps, jerseys, and football). Logo and Brand Presence on winning trophy and dummy cheques and certificates. 180 6”x 4” Logo and Brand Presence on Backdrop and Ground branding. Paragraph on Company profile and link on the event site in the Sponsor section.
TITLE SPONSORSHIP 16 Runner Boards Bearing your sole Brand Name and logo will be provided during the tournament. You will get prime space at the venue to display your product and services to the audience. Podium branding with arch gates at entrance. 1 Helium Balloons will be placed during the event with sole logo and brand name.
ASSOCIATE SPONSORSHIP AMOUNT : 4 Lakhs INR. Mention of associate sponsor in social and print media. Your brand will be identified in all the communications as “Powered By”. Branding space provided in each promotional tool used for this tournament(Social, newspapers, Radio, Hoardings and Road shows)
ASSOCIATE SPONSORSHIP Logo and Brand presence in all the merchandise during promotion and tournament(T-shirts, caps, jerseys, and football). Logo and Brand Presence on winning trophy and dummy cheques and certificates. 90 6”x 4” Logo and Brand Presence on Backdrop and Ground branding. Paragraph on Company profile and link on the event site in the Sponsor section.
ASSOCIATE SPONSORSHIP 10 Runner Boards Bearing your sole Brand Name and logo will be provided during the tournament. You will get space at the venue to display your product and services to the audience. Podium branding. 1 Helium Balloons will be placed during the event with sole logo and brand name.
PARTNERS AMOUNT : 1 Lakhs INR. Mention of partner in social and print media. Your brand will be identified in all the communications as “Partner”. Logo provided in each promotional tool used for this tournament(Social, newspapers, Radio, Hoardings and Road shows)
PARTNERS Logo on dummy cheques and certificates. 10 6”x 4” Logo on Backdrop and Ground branding. Paragraph on Company profile and link on the event site in the Sponsor section. 4 Runner Boards Bearing your sole Brand Name and logo will be provided during the tournament. You will get space at the venue to display your product and services to the audience.
FOR MORE DETAILS CONTACT : Akhil Gupta Mob : 9623324421 Email Id : akhilgupta123@gmail.com AshishKatara Mob : Email Id :