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Cross-Cultural Radio Connection: bigFM World Beats Strategy

Discover bigFM's innovative EthnoWebstream Strategy targeting diverse audiences worldwide. Join the cross-cultural music journey every Wednesday with DJ Trooper Da Don presenting the best beats from Turkey, Russia, the Orient, Balkans, and beyond. Embrace the blend of club beats and Mediterranean sounds for a unique listening experience.

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Cross-Cultural Radio Connection: bigFM World Beats Strategy

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  1. Radio Days South Africa 2015 bigFM Worldbeats The bigFM EthnoWebstreamStrategy Kristian Kropp, CEO, RPR Media Group

  2. *Source: ma 2015 I, Germany total, German speaking population. 10+, **Source: AGOF March 2015/ IVW Mai 2015 bigFM Ratings OnlineUnique Users: 280.000 monthlyVisits: 0,8 Mio. monthly Page Impressions: 3 Mio. Monthly ** On AirAvg. List. per Hour Mo-Fr*: 349.000Listeners per Day*: 2.416.000WHK: 5.187.000 Performance Data Social Media FB-Fans total bigFM Fanpages: 890.000FB-Fans mainpage: 357.000 MobileApp Downloads: 450.000Page Impressions: 1.500.000

  3. Listeners bigFM Women Men *Source: ma 2015 I, Germany total, German speaking population. 10+,

  4. Listeners bigFM *Source: ma 2015 I, Germany total, German speaking population. 10+,

  5. German Population with Migration Background There are 30 Million People living in Germany under the age of 35. 8,5 Million have a migration background. • with migration background • without migration background *source: federal statistic agenency germany 2011

  6. Foreigners in Germany Turkey Italy Poland Greece Croatia Russian Confederation EU-States without Poland an Italy other States *source: federal statistic agenency germany 2011

  7. The bigFM Ethnochannels

  8. Access to Ethnological Target Groups

  9. Why Steve Jobs learned from Berthold Brecht? „Broadcastingischangingfrom a distributionapparatusinto a communicationapparatus. Radio wouldbethegreatestpossiblecommunicationapparatusofpubliclife, ifitknewhowto, not only send out, but also receive: i.e. theaudience not onlylistening but speaking, not in isolation but treatedas an equalpartner in a relationship.“ B. Brecht „Radiotheorie“ 1927-1932

  10. Sending – Receiving – Connecting RECEIVING RECEIVING SENDING SENDING

  11. Sending – Receiving – Connecting CONNECTING

  12. Connecting Communities

  13. Crossmedia Culture Marketing bigFM World Beats East meets West – Orient meetsOccident • Every Wendsdayfrom 8:45 p.m. to 11:45 p.m. oneofourstaranchors, TrooperDa Don, presentstheBiggest Beats from Turkey, Russia, the Orient, Balkan andfrom Clubs all overtheworld. • bigFM World Beats approacheslistenerswith DJs from different cultureswithvery emotional music. • The musicis versatile: club-beats mergewith mediterranen soundsfrom all overtheworld. East meetsWest: Turkish-, Greek-, Indian-, Russian- and Balkan Beats in the mix.

  14. Crossmedia Culture Marketing / Ay Yildiz Case Online-Integration Webradio Digital Broadcast Onair Mobile Radio & Mobile Ads Smart TV

  15. Thankyouforyourattention!

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