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Advergaming Follow-up

Advergaming Follow-up. How Take-2 entertainment picks up the pieces. Industry Review. $11.5 Billion Video Game industry Advergaming is about $180 Million now, could get to $800 M by 2009? (Yankee group) Targets: “Lost Boys”- Males 18 to 34. Article ESRB Gov. Intervention?

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Advergaming Follow-up

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  1. Advergaming Follow-up How Take-2 entertainment picks up the pieces

  2. Industry Review • $11.5 Billion Video Game industry • Advergaming is about $180 Million now, could get to $800 M by 2009? (Yankee group) • Targets: “Lost Boys”- Males 18 to 34

  3. Article ESRB Gov. Intervention? Take-2’s response Future Advergaming effects? Article Basics

  4. ESRB who & what? Entertainment Software Ratings Board Changes previous rating of Mature (M) to Adult Only (AO)

  5. Know thy enemy • Legislation? • Federal Inquiry (aka: witch hunt)? Sen. Clinton at her brightest

  6. Who gets the short end of the stick? Current Retailers who have stopped selling the game Software Publishers, specifically game oriented ones

  7. Take-Twos reaction? • Re-adjusts- fiscal year earnings projection 1.31 billion (net Sales) : 1.26 billion (-45 million) • Take Corrective action- • Stop production • Patch • New Version • Distribute “adult-only” ESRB stickers • Don’t talk about it

  8. Wide-open Future? Things to expect: • More selective promotion • Tighter Gov. regulated product and promotion • More active role in product production Control and coordination “Creativity”

  9. Resources Cnn.com-http://www.cnn.com/2005/POLITICS/07/15/senate.videogame.reut/index.html Adage.com- http://www.adage.com/news.cms?newsId=45628 IEMA- www.iema.org ESRB- www.esrb.org Take 2- http://www.take2games.com/ ; http://www.rockstargames.com/

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