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BookiT

Learn about BookiT, a cost-effective alternative to the CSUS Hornet Bookstore. Explore its industry analysis, target market, management team, finance, and growth strategy. Discover how BookiT aims to provide convenience and affordability to price-sensitive students.

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BookiT

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  1. BookiT Presented By: Susan Maas Jared McCauley Dusty Tovrea Joe Valine John Vanover

  2. Overview of Presentation • Overview of Concept • Industry Analysis/Target Market • Management Team • Finance • Growth Strategy

  3. BookiT Concept • What is BookiT? • Alternative to the CSUS Hornet Bookstore • Lower cost • How can BookiT sell at a lower price?

  4. http://news.bookweb.org/news/4200.html

  5. Textbook Industry • Composed of brick and mortar businesses and internet companies • Estimated $6 billion • Used books make up 28% of market and account for $1.8 billion http://news.bookweb.org/news/3871.html

  6. Target Market • Sacramento State Students • Price sensitive • Working while attending school • Need for convenience

  7. Competitors • Sacramento State Bookstore • Largest share of the market • Convenient • Contains all required and recommended books for classes • Large markup • Low buyback price • Barnes and Nobles & Borders Books • Two of the largest book selling companies • Many locations • Internet web site • Specialize in books used for leisure and not textbooks • Amazon.com • Large internet company • Convenient i.e. never closed • Limited titles • Customers must wait for books to be shipped

  8. Key Personnel Resources

  9. Management • Jared McCauley • FedEx Ground- Service Manager • Human Resource Experience • Safety, Training, Productivity • Retention Team Leader • John Vanover • Safeway- Front End Manager, Head Clerk • Recruitment and Hiring Experience • Customer Service • Inventory and Merchandising Experience

  10. Financials • Initial 5% target for market share. • 28,529 students, 5% = 1,426 • Average spending $300 per student • Sac state expects a 2.9% growth per semester • Low target for ½% growth per semester, and 1% annually. • Principal investment combined = $100,000 • Angel investment combined = $50,000 • Loan for sixty months for $150,000 at 10.25% • Initial startup costs total $284,646

  11. Financials

  12. Long-Term Plan • Growth/Expansion • UC Davis • Chico State • Other Locations

  13. Thank You

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