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ASTD Atlanta Inc SIG Collaboration!!

ASTD Atlanta Inc SIG Collaboration!!. ping.fm - send out to multiple social media brownell@drawsuccess.com college internships - help with productivity GA department of labor - help with productivity, free to us ken@bdmgroup.biz lepora@resultstrainingcompany.com - admin.

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ASTD Atlanta Inc SIG Collaboration!!

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  1. ASTD Atlanta Inc SIG Collaboration!!

  2. ping.fm - send out to multiple social media • brownell@drawsuccess.com • college internships - help with productivity • GA department of labor - help with productivity, free to us • ken@bdmgroup.bizlepora@resultstrainingcompany.com - admin

  3. EVA - virtual assistant • e-lance

  4. Marketing • Step 1 - branding • Makes referrals easier - more specific the better • Referral partner program - sponsored event at nice place - show case - pilot program - $0 to $xxx - couple hours, 1 day event - referral incentive structured program based on how far they go through pipeline

  5. Marketing • Lunch & learn tricks and tips - free - contact people you know - interested in this free L&L. • Restaurant - L&L with us as a speaker • Building list - permission based • Target organization to specialize in - industry meetings, CEO meetings, leadership conference, pay for the booze!

  6. Marketing • Know who your target market is

  7. C-Suite • Zoom Info - cost involved - hoovers on steriods - find the person’s name, contact number - find someone who knows them • Panelists at industry conference • Harris info source - book, CD, online • Mail C-level a book • Send an article - valuable information

  8. C-Suite • Send to PMI, other organizations • Chief learning officer magazine • ASTD national • Article name in google alerts to see where it’s popping up • Reprints out of magazine • Citations help when looking for speaking gigs

  9. C-Level • Association - regional - switch to meet the audience (example PM, business analyst) • What does your target audience read • Link from your website to the article on the magazine’s website • Trade shows? Not according to Gary as an exhibitor - for speaker - yes!

  10. C-Suite • Get involved on panel discussions - presentations (at trade shows) • ASTD National has a speakers bureau! Create a profile. Viewed by Chapter presidents • Building relationships

  11. Marketing • Referrals and word of mouth - knowing what I do, do you know anyone else who might be interested in this? Would you mind giving me an introduction, set up a meeting? • I can draft the letter, you of course can edit it, and send to Joe - set the context • I’ll do this work for you free, speacial price for introduction, referral

  12. Marketing • Have a supply of referral letters • Bio fodor document • Tag recommendations from LinkedIn - website linked to LinkedIn • website - pdf’s they can print off to show to decision makers • Make sure material will print well in black & white

  13. Marketing • Join a group in front of groups we want to get in front of - volunteer within the organization - looking for judges for event, speakers for organization (nice way to cold call) - Volunteering builds relationship • Be targeted with your volunteering - can get overwhelmed • Do programs for board of non-profit organizations - for free, or for a charge, invoice for full price and give the scholarship

  14. Marketing • Scholarship - cover the travel

  15. Michael Jones • Offered to host an Inc SIG netweaving event the last week of April

  16. May 25 - Financial Planning for Irregular Income of the Independent Panel Discussion - Retirement planning, personal/taxes, billing practices, template program agreement

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