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Archives and traces. Physical traces & Archival Research. no reactivity (no Hawthorne effect, subject bias etc) can be done with subject anonymity especially useful for validity check of measures external validity very good for long term changes
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Physical traces & Archival Research • no reactivity (no Hawthorne effect, subject bias etc) • can be done with subject anonymity • especially useful for validity check • of measures • external validity • very good for long term changes • life histories (impact of divorce, illness, death) • different epochs ( eg baseball batting averages) • Huge amount of data available
Problems – • Not everything is saved – some traces last longer than others, questions may change over years. • Records kept but may not be representative of all data. • Little information stored when nothing happens. • Some records maybe easier to retrieve than others. • Recording errors • 3rd variable over time • Spurious relationships found
Problems ctd • Experimental bias – more information available than you can use So need to choose. • Need to interpret data that is already there. • Need great operational definitions • Access - government private or corporate?
How to objectively code information 1) Identify data source 2) Sample data 3) Code records – classify events and behaviors into clear categories. Record time, words, space, events devoted to category. Trained raters for qualitative judgments
Running records – eg congressional records , baseball stats continuously updated – used for epoch comparison • Personal records –diaries, blogs – eg used in social network research • News media – not unbiased – eg lost and found columns used for altruism research