EVALUATION of BROADCAST MEDIA

1. EVALUATION of BROADCAST MEDIA JENNICA LIM MONICA RAMOS 3AD-1

2. Broadcasting • the distribution of audio and/or video  signals which transmit programs to an audience. • Original term "broadcast" referred to the literal 'sowing of seeds' on farms, by scattering them over a wide field • audience may be the general public or a relatively large sub-audience, such as children or young adults

3. What is meant by broadcast media? • The term 'broadcast media' covers a wide spectrum of different communication methods such as television, radio, telephone, webcasting and any other materials supplied by the media and press.

4. What types of information are available in the broadcasting media? • The broadcasting media supplies lots of valuable information, for example speeches, documentaries, interviews, advertisements, daily news, and much more. • The latest (newest/most up-to-date) information can be found here.

5. Coverage and Cost Effectiveness Coverage and Cost Effectiveness Captivity and Attention Captivity and Attention Selectivity and Flexibility Television Advantages Creativity and Impact Creativity and Impact

6. Fleeting Message Cost Limited Attention Low Selectivity Zipping Clutter Zapping Negative Evaluation Distrust Television Disadvantages Fleeting Message Cost Limited Attention Low Selectivity Negative Factors Zipping Clutter Negative Evaluation Distrust

7. Top 10 Network TV Advertisers Company $ Amount 1. Proctor & Gamble $833.6* 2. General Motors 753.5 3. Johnson & Johnson 521.6 4. Ford Motor Co. 497.6 5. Time Warner 451.9 6. Pfizer 417.8 7. Walt Disney Co. 417.6 8. SBC Communications 396.2 9. PepsiCo 379.5 10. DaimlerChrysler 359.4 * millions of dollars

8. Digital Video Recorders Such as TiVO are Impacting Television

9. The media budget is sufficient to generate and sustain the number of exposures needed. The media budget is sufficient to generate and sustain the number of exposures needed. The market is large enough and easily reachable through a specific network, station, or program. The market is large enough and easily reachable through a specific network, station, or program. There is a genuine need for a medium with high creative potential to exert a strong impact. TV Advertising Works Best When… The budget is large enough to produce high quality commercials. The budget is large enough to produce high quality commercials.

10. Affiliated stations are linked Purchase transactions are simplified Commercials shown on local stations May be local or “national spot” commercials Network Versus Spot Affiliated stations are linked Network Purchase transactions are simplified Commercials shown on local stations Spot & Local

11. Off-network syndication are “reruns” Programs sold to stations in return for air time First-run syndications are also featured Syndicated Programs Off-network syndication are “reruns” Sold and distributed station by station First-run syndications are also featured Advertiser-supported or bartered

12. Sponsorship Participations Spot Announcements 1. Advertiser assumes responsibility for the production and perhaps content 2. Sponsor has control and can capitalize on the prestige associated with a show 1. Participating sponsors share the cost 2. May participate regularly or sporadically 3. Advertiser isn’t responsible for production 4. Participants lack control over content 1. May be purchased by daypart or adjacency Methods of Buying Time Sponsorship Participations

13. Prime Time Morning Late News Daytime Early Fringe Late Fringe Prime-Time Access Late Night Common Television Dayparts 12 12 1 1 11 11 2 2 10 10 PM AM 9 3 9 3 8 4 8 4 7 5 7 5 6 6

14. Cable Television (CATV) • is a system of providing television to consumers via radio frequency signals transmitted to televisions through fixed optical fibers or coaxial cables as opposed to the over-the-air method used in traditional television broadcasting (via radio waves) in which a television antenna is required. 

15. Characteristics Advantages Limitations • National, regional, and local available. • Targets specific geographic areas. • Highly selective “narrowcasting.” • Reaches specialized markets. • Low cost and flexibility. • Overshadowed by major networks. • Audience is fragmented. • Lacks penetration in major markets. Cable Television (CATV) Characteristics Advantages

16. Television Households Audience Measures Program Rating Share of Audience Households Using TV Measuring TV Audiences Television Households Audience Measures Program Rating Households Using TV

17. Program Rating Program Rating HH tuned to show HH tuned to show Rating = Rating = Total U.S. HH Total U.S. HH Share of Audience HH tuned to show Share = U.S. HH using TV TV Audience Measures

18. Sweeps Periods Are Used To Measure TV Audiences

19. RADIO • Radio broadcasting is an audio (sound) broadcasting service, broadcast through the air as radio waves (a form of electromagnetic radiation) from a transmitter to a receiving antenna. • Stations can be linked in radio networks to broadcast common programming, either in syndication or simulcast or both

20. RADIO • The best known type of radiostation are the ones that broadcast via radiowaves. These include foremost AM and FM stations. 

21. Are time oriented media Are sold in time segments Have some network affiliates Have some independents Use the public airway Are regulated by the F.C.C. Are externally paced media Are passive, low-involvement Radio and TV Similarities Are time oriented media Are sold in time segments Have some network affiliates Both Media… Have some independents Use the public airway Are regulated by the F.C.C. Are externally paced media

22. Is more limited communication Offers only an audio message Costs much less to produce Has less status and prestige Costs much less to purchase Radio Differs from TV Is more limited communication Offers only an audio message Costs much less to produce Costs much less to purchase

23. Radio Formats by Age Group

24. The RAB Promotes Synergy

25. Advantages and Limitations of Radio Advantages Disadvantages Cost and Efficiency Cost and Efficiency Creative Limitations Creative Limitations Audience Fragmentation Audience Fragmentation Selectivity Selectivity Chaotic Buying Flexibility Flexibility Chaotic Buying Limited Research Data Limited Research Data Mental Imagery Mental Imagery Limited Listener Attention Limited Listener Attention Integrated Marketing Integrated Marketing Clutter

26. Radio Ads Can Enhance TVCampaigns

27. Nighttime Morning Drive Time Daytime All Night Afternoon/Evening Drive Time Dayparts for Radio 12 12 1 1 11 11 2 2 10 10 PM AM 9 3 9 3 8 4 8 4 7 5 7 5 6 6

28. Three national networks • Over 100 regional/area networks • A multitude of syndicated programs • About 20% of all spots • Allows great flexibility, targeting • Purchase transaction can be difficult • Nearly 80% of advertisers are local • Local CATV is becoming competitive Buying Radio Time • Three national networks Network Radio • Over 100 regional/area networks • A multitude of syndicated programs • About 20% of all spots National Spot • Allows great flexibility, targeting • Purchase transaction can be difficult Local Radio • Nearly 80% of advertisers are local

29. Person estimates Share Rating Network audience measures Audience Information Person estimates Arbitron Share Rating RADAR

30. LOCAL TELEVISION NETWORKS

31.  ABS-CBN: "Alto Broadcasting System-Chronicle Broadcasting Network" • ABS-CBN is principally involved in television and radio broadcasting, as well as the production of television programming for domestic and international audiences and other related businesses

32.  ABS-CBN: "Alto Broadcasting System-Chronicle Broadcasting Network" • It was founded on June 13, 1946 (62), becoming Asia's first commercial television broadcaster in 1953. • is part of the Lopez Group of Companies. • It also broadcasts content to the rest of the world through The Filipino Channel, TFC Direct, TFCko (video on demand) and TFCnow internet TV.

33.  ABS-CBN: "Alto Broadcasting System-Chronicle Broadcasting Network" •  programs include news and current affairs, Philippine drama, sitcom, foreign shows, entertainment news and talk shows, game shows, educational shows, as well as reality and variety shows.

34. GMA Network, Incorporated(Global Media Arts Network, Incorporated) • provides news and entertainment programs through its forty-seven fully-owned television relay stations, four affiliate television stations and thirty-four radio stations throughout the Philippines. • The network also offers its shows worldwide through GMA Pinoy TV, GMA Life TV and Internet TV myGMA.com.ph.

35. GMA Network, Incorporated(Global Media Arts Network, Incorporated) • GMA Network's programs include news and current affairs shows, documentaries,  dramas, dubbed foreign serials, entertainment, news and talk shows, game shows, variety shows, musicals, sitcoms, children's shows, fantasy and reality shows.

36. Associated Broadcasting Company(TV5) •  It is the fourth-oldest television network in the country and owned by MediaQuest Holdings Inc.which is a subsidiary of Philippine Long Distance Telephone Company headed by businessman Manuel V. Pangilinan.

37. Associated Broadcasting Company(TV5) • TV5/Associated Broadcasting Company is a Philippine media company whose programs include news and current affairs shows, dramas, fantasy, variety shows, gag shows, dubbed foreign serials, children's shows, anime shows, and reality shows. • It currently shows 61 programs as of January 7, 2010.

38. Leading Cable Networks

39. CABLE TV OPERATOR • Sky Cable – the number one direct-to-home cable TV and subscription service in the Philippines, established by the Lopez Group of Companies, Sister Company of ABS-CBN • Global Destiny - 2nd largest cable TV company in the Philippines

40. Movies • Pinoy Box Office • Global Pinoy Cinema • ETTV Movies • HBO 2 Asia • Max Asia • Star Movies • Cinema One • HBO (Signature, HD Asia, Family, HiTs) • Turner Classic Movies • MGM Channel • HBO Asia

41. Sports • Balls • Manila Jockey Club • All Sports Network • Euro Sports • Solar Sports • Viva Prime Channel • Star Sports • ESPN Philippines • Basketball TV

42. Music • MYX • Channel [V] Philippines • Channel [V] International • MTV Philippines

43. Kids Channel • Nickelodeon • Cartoon Network • Disney Channel Asia • Play House Disney • KidsCo • Hero TV • Animax Philippines • Boomerang • Baby TV

44. News • CNN International • Fox News Channel • Al Jazeera English News Channel • CNBC Asia • Bloomberg Television • BBC World News • ABS-CBN News Channel • Channel News Asia • Euronews • DZMM TeleRadyo Russia Today

45. Documentaries/Educational • Knowledge Channel • Nat Geo Adventure • Discovery Home and Health • Discovery Science • Crime and Investigation • Network • Discovery Channel Philippines • Animal Planet • National Geographic Channel • Discovery Travel & Living • Discovery Turbo • Living Asia Channel • History Channel • Bio Asia • CITV Asia

46. Local Radio Stations

47. FM RADIO • Jam 88.3 – light alternative, rock Jam Session (live band performances) Top 10 Chart Attack (weekly countdown) • Wave 89.1- R &B, slow jam The Blue Room with Wendell, The Quiet Storm with Jun DJ • Magic 89.9 – Top 40 & pop Good Times with Mo Twister, Mojo Jojo and Grace Lee, The Top 5 at 5 with Andi9 and Jessica

48. FM RADIO • Monster Radio RX 93.1- Urban Contemporary, pop • Home Radio 97.9 – soft adult contemporary & love song • Lips 106 – Oldies & variety hits • 98.7 The Master’s Touch – Classical

49. AM RADIO • DZMM Radyo Patrol 630 – news, talk radio Karen Davila, Noli De Castro, Pinky Webb • DWBL 1242 Serbisyo Publiko – news, talk radio, entertainment Mike Enriquez, Orly Mercado, Marigold Haber-Dunca

50. AM RADIO • DZSR Sports Radio 918 - Sports Radio, Talk radio, Sports Coverage • DWSS 1494 Let your Heart Speak! – pop, love songs • Veritas 846 Radyo Totoo - Catholic Radio, News, Talk radio, Drama • MMDA Traffic Radio 1206 - News, Traffic Updates, Music