1 / 23

Making the Most of Broadcast Media

Making the Most of Broadcast Media. -Tim Miller, Spoken Science-. Impact. Info. Info. Impact. News Story. Journal Article. News. Seasonal Flows on Warm Martian Slopes

tamma
Download Presentation

Making the Most of Broadcast Media

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Making the Most of Broadcast Media -Tim Miller, Spoken Science-

  2. Impact Info Info Impact News Story Journal Article News

  3. Seasonal Flows on Warm Martian Slopes Water probably flowed across ancient Mars, but whether it ever exists as a liquid on the surface today remains debatable.

  4. Scientists Find Signs Water Is Flowing on Mars: Shifting dark streaks on the surface of Mars are signs that water is flowing there today, scientists said Thursday.

  5. News People Who Read The News: • Fellow Scientists • Funding Agencies • Venture Capitalists • Members of Congress

  6. Students Funders Colleagues General Public

  7. General Public Students Funders Colleagues

  8. News Making it News: • Lead With Impact • The Five Ws: Why, Who, What, When, Where • Emphasize the New • Avoid Technical Terminology (max: 1) • Avoid Numbers (max: 2) • Make Declarative Statements

  9. News Talking Points: • The Main Ideas • No more than 2-3 sentences in length • Focus on Impacts • Make Qualitative Statements • Find and Use Analogy

  10. Science 18 November 2011: • Vol. 334 no. 6058 pp. 962-965 • DOI: 10.1126/science.1211649 • REPORT • Ultralight Metallic Microlattices • T. A. Schaedler1,*, A. J. Jacobsen1, A. Torrents2, A. E. Sorensen1, J. Lian3, J. R. Greer3,L. Valdevit2,W. B. Carter1

  11. Fig. 1 Design, processing, and cellular architecture of ultralight microlattices. T A Schaedler et al. Science 2011;334:962-965 Published by AAAS

  12. News Interview Prep: • Communicate Beforehand • Know The Format • Look Your Best • Memorize Your Talking Points • Relax

  13. News Interview Execution: • Relax Some More • Posture, Eye Contact, Expression • Use Your Talking Points • Do Not Rely on Graphics • Be Patient and Polite • Remember to Stop Talking

  14. Questions?

More Related