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Conducting and Reading Research in Health and Human Performance. Chapter 1 The Nature and Purpose of Research. Consumer of Research Information. Advil “Nothing is proven more effective or longer lasting than Advil.” Oral-B Toothbrush
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Conducting and Reading Research in Health and Human Performance
Consumer of Research Information • Advil • “Nothing is proven more effective or longer lasting than Advil.” • Oral-B Toothbrush • “You can buy a fancier toothbrush. But you can’t buy a more effective one.” • Duracell Battery • “No other battery lasts longer.” • Revlon Skin Cream • “In just one week, fine dry lines and wrinkles are reduced by over 38%.”
Essence of a Profession • The pursuit of knowledge and its dissemination is a unique characteristic of a “profession” • Research is the basis for advancing the body of knowledge of a profession
Research Defined • Not really a universal definition • A structured way of answering questions, a systematic method of inquiry • Research is nothing more or less than finding answers to a question in a logical, orderly, and systematic fashion • Two key components • Systematic in nature • Focuses on a question of interest
Sources of Knowledge • Myth or tradition • Authority • Observation or personal experience • Logic or deductive reasoning • Scientific inquiry • Objective • Data Gathering • Controlled Nature
Deductive Reasoning • Uses logic that moves from general to specific • Model for review of literature . . . enables the researcher to organize and synthesize available information, theorize about the problem, and deduce hypotheses to be tested by the research • Categorical Syllogism • Every mammal has lungs. All rabbits are mammals. Therefore, every rabbit has lungs.
Inductive Reasoning • Uses logic that moves from the specific to general • Fundamental principle of scientific method . . . based upon observations of a small group, generalizations are made to a larger population • Categorical Syllogism • Every rabbit that has been observed has lungs. Therefore, every rabbit has lungs • Imperfect vs. Perfect Induction
The Scientific Method • A way of solving problems and acquiring knowledge that involves both deductive and inductive reasoning in a systematic approach to obtaining information
Stages of the Scientific Method Question Identified Hypothesis Formed Research Plan Data Collected Results Analyzed New Questions Arise Conclusions
Stages of the Research Process • Question defined - this involves selecting the question and precisely defining the problem • Hypothesis stated – literature reviewed to provide rationale for study and basis for anticipated solution or predicted outcome • Research plan developed – methodology is developed which will permit examination of stated problem and to test hypothesis • Data are collected – the research plan is executed and the researcher will test, measure, or observe the phenomena in question in order to gather data • Results analyzed – appropriate statistical analysis is applied to the collected data in order to base a decision to confirm or refute the hypotheses (new questions often arise) • Conclusions – the findings of the research are interpreted based upon the data analysis, thus providing answer to original question
Research and Theory • Through scientific inquiry (research), facts are discovered • The interpretation or explanation of these facts is the basis for theory, which is a belief about how things relate to each other • Theory is not law, but could become law through additional research and experimentation • A theory establishes a cause and effect relationship between variables for the purpose of explaining and predicting phenomena (Best & Kahn, 1998)
Theory in Research • Ultimate goal of science is the formation of theory based upon the synthesis and interpretation of facts and information • HHP research has often neglected theory • Greater attention should be given to the theoretical basis of research in HHP and the explanation of facts and relationships
Types of Research • Several research classifications have been proposed • Basic vs. Applied • Quantitative vs. Qualitative • Experimental vs. Non-experimental • None of the various research categories are mutually exclusive
Basic Research • Purpose is to discover new or fundamental knowledge • Practical application is NOT a goal • Usually in highly controlled laboratory settings
Applied Research • Purpose is to find answers to practical problems • Practical in nature . . . most common in HHP • Inferences or generalizations are made to the intended population • Action Research • similar to applied research except in a local setting • very pragmatic and less controlled • no interest in generalizing findings
Quantitative Research • Positivist paradigm • Traditional model of research • Hypothesis directed • Based on empirical evidence • Measured with numbers • Analyzed statistically • Seeking generalizations
Qualitative Research • Naturalistic paradigm • Descriptive in nature • Reliance on qualitative, non-numerical data • More subjective approach • Variety of methodologies • in depth interviews • direct observation • Situational specific … little generalizability
Experimental Research • The purpose of experimental research is to investigate cause-and-effect relationships by manipulating certain variables to determine their effect on another variable • attempts to establish causality • manipulation of independent variable • control of extraneous variables is vital • often uses a control group • often uses randomization procedures • major limitation is often unnatural environment, thus limiting generalizability
Non-Experimental Research • Tends to observe, analyze, and describe what exists rather than manipulating the variable under study • Lack of control is often cited as a limitation • Various types common in HHP • Causal-comparative • Descriptive • Correlational • Historical
Casual-Comparative Research • Seeks to investigate cause-and-effect relationships similar to experimental research • However, researcher cannot manipulate the independent variable because it is something the subject already has • Attribute or organismic variable • Gender • Ethnicity • Medical condition • Also called “ex post facto” research
Descriptive Research • Seeks to describe specific phenomena or characteristics of a particular group of subjects • Answers the question “what is” • No manipulation of an independent variable • Wide range of methodologies • Surveys • Direct measurement • Observation • Interviews
Correlational Research • Seeks to determine whether, and to what extent, a relationship exists between two or more variables • No manipulation of an independent variable • May be descriptive or predictive in nature • Cannot establish causality
Historical Research • Seeks to explore events and information from the past in order to provide a better understanding of the present with implications for the future • Answers the question “what was” • Limited to synthesis and interpretation of data that already exists • Primary sources • Secondary sources