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Enhancing Sexual Aspirations by Attacking Insecurities

Enhancing Sexual Aspirations by Attacking Insecurities. By John Berggren CMC 100. Thesis Statement. Maxim, Cosmopolitan, and Seventeen all target young boys or girls who aspire to have more mature sexual lifestyles through exposing different insecurities . Methods.

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Enhancing Sexual Aspirations by Attacking Insecurities

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  1. Enhancing Sexual Aspirations by Attacking Insecurities By John Berggren CMC 100

  2. Thesis Statement Maxim, Cosmopolitan, and Seventeen all target young boys or girls who aspire to have more mature sexual lifestyles through exposing different insecurities.

  3. Methods • I made an excel sheet for all of the ads in the three magazines and labeled them accordingly. • Define the target gender for the ad. (gaze) • Categories for sexual and non-sexual ads. • Determine each cause of insecurity that the product is designed to mask.

  4. Male Aspirations Sex • Become more sexually active • Attract women in different ways • Tobacco • Tech toys • Alcohol • Money/Luxury • Not Looks? • Attain Dominance

  5. Female Aspirations Attract men • Conceal flaws • Accentuate attractive features • Pleasure man sexually (sexually active?) • Wear jewelry and revealing clothes Addiction to Beauty

  6. Why Does This Matter? • Both exposed insecurities that were sexually driven. • The aspirations were related for both genders. • Different motives to target each gender. • High sex appeal but no safe sex? • Predetermined culture norms.

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