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Redefining the E in GE

Redefining the E in GE.

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Redefining the E in GE

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  1. Redefining the E in GE 1. As of early 2001, how well is the e-business initiative doing? What do you make of the shifts in e-business emphasis from e-sell to e-buy to e-make? Will it be as successful as GE’s previous three strategic initiatives – globalization, services, and Six Sigma? Why or why not? 2. Within 18 months of introducing the e-business initiative, Internet Week named GE the “Internet Company of the Year.” How was this company able to achieve such recognition so quickly? 3. How effective have Gerry Podesta and the GE Plastics management team been in responding to the initiative? Where are they adding value? Where do you have concerns? 4. What advice would you give to Podesta on how to manage the next phase of e-business at Plastics? As Gary Reiner, where do you think the initiative should go now?

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