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PRINTERS GUIDE TO FOLDED SELF-MAILERS & BOOKLETS

PRINTERS GUIDE TO FOLDED SELF-MAILERS & BOOKLETS. National Postal Forum April 13, 2010. Agenda. Value of Direct Mail Letter Mail Automation Environment Letter-size Booklets Additional Letter Booklet Formats Folded Self-Mailers Study. Value of Direct Mail. Personal and Relevant

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PRINTERS GUIDE TO FOLDED SELF-MAILERS & BOOKLETS

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  1. PRINTERS GUIDE TO FOLDED SELF-MAILERS & BOOKLETS National Postal Forum April 13, 2010

  2. Agenda • Value of Direct Mail • Letter Mail Automation Environment • Letter-size Booklets • Additional Letter Booklet Formats • Folded Self-Mailers Study

  3. Value of Direct Mail • Personal and Relevant • Provides engagement with customers • Allows for a one to one moment with your customers • Targetable • Reach specific target audience • Measureable and cost effective • Creative • Compliments all media channels • Web, Radio, TV

  4. Market Trends • Mailpiece designs continue to evolve • More emerging creativity in the marketplace • Mailing standards do not account for these designs

  5. Letter Automation High speed automation equipment processes letter mail at a rate of 10 pieces per second! Standardization improves automation efficiency!

  6. Envelope vs. Non-Envelope Letters • Letter-size Booklets and Folded Self-Mailers do not process like enveloped letters: • Potential for more damage • Impact to effective processing • Impact to response rate • Higher jam rates • Potential for damage to other mailpieces • Lowers automation productivity • Solutions? • Goal - solutions beneficial to USPS and mailers

  7. Letter Booklet Study • Comprehensive testing and analysis with industry • Result - revised standards effective Sep 08, 2009 Reference: More information can be found in DMM 201.3.15 http://pe.usps.com/text/dmm300/201.htm#wp1042622

  8. What is a Booklet DMM 201.3.15.1 • Booklets must have a bound edge. • Sheets that are fastened with at least two staples in the manufacturing fold (saddle stitched), perfect bound, pressed-glued, or joined together by another binding method that produces an end where pages are attached together are considered booklets. • Booklets are open on three sides before sealing, similar in design to a book. • In general, booklets must be uniformly thick…

  9. Additional Booklet Designs • Continuing to create more mailing options • New booklet designs since revised rules were published, include: • Wallet Style • Simple spine continuous glue line closure • Oblong

  10. Additional Booklet Designs Primary attributes driving change of the new designs: • Dimensional size of piece • Allowance for more length • Cover weight • Allowance for lower cover paper basis weight • Closure method • Various methods allowed - based on weight of mailpiece Let’s take a look at the new designs…..

  11. Additional Booklet Designs Wallet Style 4” Height; 5.2” – 8” Length Weight up to 2oz with 1.5” Non-Perf Tabs Weight between 2 to 2.5oz with 2” Non-Perf Tabs

  12. Additional Booklet Designs Internal Flap External Flap Cover to Cover Simple Spine – Continuous glue line Less than .8oz - No tab required

  13. Additional Booklet Designs Internal Flap External Flap Cover to Cover Simple Spine – Continuous glue line Weight between .8oz – 1.6oz Requires one lead edge 1.5” Non-Perf Tab

  14. Additional Booklet Designs Internal Flap External Flap Cover to Cover Simple Spine – Continuous glue line Weight between 1.6oz – 3oz Requires two lead edge 1.5” Non-Perf Tabs

  15. Additional Booklet Designs Oblong Continuous glue line closure on trail instead of tab

  16. What Now? Folded Self-Mailers

  17. Folded Self-Mailer Study Objective of Proposed Mailing Standards Changes: • Identify incremental opportunities for improvement • Seek the greatest efficiency gains with the least impact to the mailing industry • Clearly define the characteristics required for automation and machinable letter prices • Preserve creative mailpiece design options • Incorporate standards for creative exterior elements that have and continue to emerge

  18. Folded Self-Mailer Study • Building off prior success from booklet study • Partnered with industry • Mailer supplied test material, samples included: • what mailers currently produce • what mailers would like to produce

  19. Folded Self-Mailer Study • Categorized samples based on basics of design style • Determine (4) primary characteristics of categories: • Traditional self-mailer; single sheet of paper folded • Nested sheets (layers) folded either vertically or horizontally • Self-mailers with internal attachments • Self-mailers with inserts/enclosures • Analyze data to determine standards • Primary correlations • Cover weight, closure method, dimensional size of piece

  20. Folded Self-Mailer Study What’s next: • Brief Folded Self-Mailer study participants • Publish a Federal Register proposal • Publish a Federal Register final rule • Implement revised standards More to come…

  21. QUESTIONS?

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