ONE Travel Conference Shopping Tourism 201 January 28, 2014

1. ONE Travel Conference Shopping Tourism 201 January 28, 2014

2. PARTNERSHIPS • Explore Minnesota Tourism • Brand USA • Twin Cities Area CVBs (Bloomington, Minneapolis, St. Paul, etc) • Discover America Committees (China, France, UK, Australia, etc) • Mississippi River Country (Beginning of the Mississippi) • Rocky Mountain International (Gateway) • US Commercial Service • Diversity Tourism/Tom on Tour

3. PACKAGING & PROMOTIONS • Big Ticket • Attractions Pass • Shopping Bag and Coupon Book • Hotel Packaging • Airline Packaging • “Make Someone Happy Campaign”

4. TRADESHOWS • Reielivsmessen Travel Show – Oslo, Norway • American Bus Association – Nashville, TN • Discover America Swededn – Stockholm, Sweden • ONE Travel Conference – Mall of America/Bloomington, MN • Explore Minnesota Tourism Conference – Duluth, MN • Icelandair Mid-Atlantic Conference – Reykjavik, Iceland • National Tour Association Convention – Los Angeles, CA • Visit USA Expo New Zealand/Australia – Aukland, Brisbane, Melbourne, Sydney • Swanson Travel Show – Otsby, Sweden • Discover America Denmark Travel Show – Copenhagen, Denmark • International Tourism Exchange (ITB) – Berlin, Germany • Heartland Travel Showcase – Toldeo, OH • Active America China – Vancouver, BC • International Pow Wow – Chicago, IL • Rocky Mountain International – Missoula, MT • Hana Tours Travel Show – Seoul, South Korea • EMT Sales Mission Canada – Winnipeg, Canada

5. TRADESHOWS CONT… • Delta Airlines Employee Fair – Atlanta, GA • Circle Wisconsin Midwest – Madison, WI • Travel Alliance Partners – Reno, NV • Delta Airlines Employee Fair – Minneapolis, MN • Field Trip Expo – Minneapolis, MN • Travel Media Showcase – Lake Charles, LA • La Cita Latin America Travel Show – Miami, FL • ABAV Travel Show – Sao Paulo, Brazil • Japan Association of Travel Agents (JATA) – Tokyo, Japan • MLT University – Minneapolis, MN • E-Tourism Summit – San Francisco, CA • Education Minnesota Professional Conference – St.Paul, MN • ITB Asia Travel Show – Singapore • China International Travel Mart/East West Marketing Mission – Shanghai, Beijing, Taipei • Germany Sales Mission – Dusseldorf, Hamburg, Frankfurt • World Travel Market – London, UK • Community Marketing Inc LGBT Tourism Show – Ft.Lauderdale, FL

6. FOLLOW UP • Be Timely • Follow up within 2 weeks • Be Personal • After a sales call or even a good conversation at an event, jot down something unique that will be able to summon a (good) memory of the interaction • Be “Old School” • Send a good old fashioned hand written LETTER!

7. SALES PERFORMANCE:MALL OF AMERICA® vsU.S. MALLS

10. Visitor Friendly Location • Mall of America is just 15 minutes from downtown Minneapolis and St. Paul and only five minutes from MSP International Airport.

12. Almost 40 Bloomington hotels are located within 10 minutes of the Mall and offer free shuttle service to/from the Mall, downtown Minneapolis and MSP Airport

13. A 500-room Radisson Blu Hotel is now open at Mall of America

14. Phase 2

15. Thank You!