CWU Institutional Research Department --National Survey of Student Engagement (NSSE)

1. CWU Institutional Research Department --National Survey of Student Engagement (NSSE) Account Executive: Aubrey Abbott Junior Executives: Sara Melton, Wendy Bynum, Ben McBride, Quan Lam

2. Goal Build student awareness of the National Survey of Student Engagement at Central Washington University.

3. Problem NSSE CWU Agency Campaign Impact Previous response rates only reached 20% for Central. Struggled to achieve a representation across campus. Did not fully utilize outlets of promotion across campus.

4. Research NSSE CWU Agency Campaign Impact What worked at other universities? Press Releases in community newspapers More Incentives for students, parking etc. Yard signs and banners around town and across campus. Utilizing campus transportation. Budget for more incentive and more time.

5. Objective NSSE CWU Agency Campaign Impact Increase the student response rate for the 2012 NSSE from 20% to 30% by June 1, 2012.

6. Strategy NSSE CWU Agency Campaign Impact • Create incentives for students to take survey. • Students who take survey will be entered in a raffle for1 of 5 $100 gift cards to the Wildcat Shop • The first 50 students who take the survey will have the opportunity to receive Early Registration for Fall 2012.

7. Strategy NSSE CWU Agency Campaign Impact • Promote NSSE to attract a target audience. • Create a flyer that captures student’s attention. • Print and distribute small and large flyers around campus to pinpoint target audience. • Talk to organizations around campus to promote NSSE. • -Residence Halls, Radio Stations, ASCWU-BOD, Newspapers, Clubs and Organizations, Dining Services. • Table in SURC to Promote Campaign and allow students to take survey. • Use Social Media to promote. • @CentralWashU Twitter • Wellington Wildcat Facebook Page

8. Print Materials NSSE CWU Agency Campaign Impact Over 100 posters placed in residence halls and academic buildings Ads appeared in the Observer, CWU newspaper Informational blurbs appeared in residence hall weekly newsletters

9. Print Material NSSE CWU Agency Campaign Impact

10. Electronic Material NSSE CWU Agency Campaign Impact Utilized student-facilitated Facebook page Utilized student-facilitated Twitter page Sent e-mails to Communication Majors and Communication department Placed information blurb on CWU Student Intranet

11. Electronic Material Twitter Facebook Online Survey NSSE CWU Agency Campaign Impact

12. Results NSSE CWU Agency Campaign Impact Many factors contributed into reaching our goal. We did not reach our goal of 30%

13. NSSE Response Summary NSSE CWU Agency Campaign Impact Preliminary response rate (Completes + partials, divided by total sample - ineligibles): 18.29% (last updated: May 30, 2012) Disposition Count Percentage Complete 888 16.32 Partial 107 1.97 Refusal 74 1.36 Mailing 0 0.00 Not eligible 1 0.02 Total 5440 100.00

14. Impact NSSE CWU Agency Campaign Impact Created follow up survey for students. Questions consisted of:

15. Next Steps NSSE CWU Agency Campaign Impact Create a strategic plan by analyzing data Inform University about NSSE results Create a budget and campaign strategies for future assessments

16. Future Recommendations NSSE CWU Agency Campaign Impact Create a larger budget to promote Have a larger time frame to promote survey Pursue physical mail to students versus email, due to technical difficulties.

17. Special thanks to… NSSE CWU Agency Campaign Impact • ASCWU-BOD • Allyson Mundy, VP of Academic Affairs • Mike Merz, VP of Legislative Affairs • Steve Ross, President • CWU Communication Department • Kristen Gaskill, Communication Analyst • Observer • CWU Residence Life • CWU Institutional Research • Amy Zukowski • Tom Henderson • Ed Day

18. NSSE CWU Agency Campaign Impact Questions/Comments/Concerns?