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The Marketing Exchange

The Marketing Exchange. What is marketing?. Marketing is the: Activity, Set of institutions, Processes For Creating , Communicating , Delivering and Exchanging offerings that have value for: (1) Customers (Employers) (2) Clients (Employees) (3) Partners (Supports)

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The Marketing Exchange

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  1. The Marketing Exchange

  2. What is marketing? Marketing is the: Activity, Set of institutions, Processes For Creating, Communicating, Delivering and Exchangingofferings that have value for: (1) Customers (Employers) (2) Clients (Employees) (3) Partners (Supports) (4) Society at Large (Everyone)

  3. Is Marketing in Supported Employment - Sales? Definition of sales: The exchange of a product for money.

  4. Marketing in supported employment is: • How business is conducted • How relationships are created

  5. Value, Quality, Accountability, Customer Service, Follow-up, Dependability…

  6. Job Analysis Use this tool to determine if the right placement has been made.

  7. Reaching employment outcomes with appropriate placements Getting the word out

  8. Networking • Know economic trends – Economic Development Board, Local News, Business Leadership Network, Business Luncheons, Young Business Professionals, Employment Resource Centers, Disability Navigators • Company Trends – Who’s hiring? Who’s coming to town? Fortune Magazine, Wall Street Journal, Military News, Internet sites specific to community growth

  9. The tools of the trade: Brochures, business cards, website, social media- facebook, twitter, Linked In, email marketing, database of contacts as a method for keeping track of potential employers and ability to send follow up email, letters, on professional letterhead

  10. Professionalism is the key… • Dress • Knowledge – Yours and theirs • Marketing Materials • Communication – LISTEN! • Keep it simple • Dispel Myths • Be sharp!

  11. How important is workplace culture? • Culture is…People’s shared values, attributes and experiences that validate them. • Workplace Culture …An organization’s culture is made up of all of the life experiences each employee brings to the organization. • Diversity… creates the right mix to achieve success in the workplace.

  12. Job Development with the potential employee… • Be organized – Have a planned route, developed by the client • Try to pre-arrange meetings by utilizing the contact names you have acquired from your marketing efforts • Have client send follow up letters – use regular mail!

  13. Marketing Results… • It takes a team. Collaboration is a structured process where two or more people work together toward a common goal • It should be creative in nature • Educate Employers • It should be active sharing of knowledge where a consensus is built – between all four parties(employee, employer, supports, society at large) • You are marketing something the employer needs: the skills of an employee that will increase their bottom line – Wall Street Journal 2005

  14. Contact Information… Tara Crawford Trio Employment Network Business Director 850-686-9369 tcrawford@trioemployment.net www.trioemployment.net

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