6 Major Reasons Why Your E-Commerce Website Needs a Mobile App

1. 6 Major Reasons Why Your E- Commerce Website Needs a Mobile App Do you have an e-commerce website? Do you have a mobile app for it yet? Do you know what percentage of business comes from mobile app over mobile website? Studies show that 1/3rd of all e-commerce customers are mobile customers. Every e-commerce business has a responsive web design, which allows the consumers to surf through the products & services via the mobile browser. They can check out the products & services, learn about the price & ingredients, fill a cart and check out.

2. Technology has allowed such businesses to employ a much better way for the consumers and themselves, which not only saves time, but also saves money i.e. an e-commerce mobile app. India has become a hub for website design & development and there are many companies who are into world-class e-commerce website development services & management; catering to clients all over the world A mobile app is considered a far better alternative for marketing & sales of the business. It does not mean that the business shall not have a mobile browser because first-time users or the ones, who have not downloaded the app, will also need a platform to conveniently buy the products & services from the e- commerce website (mobile browser). Need for a Mobile App The following are some of the major reasons due to which, it is advised to every e-commerce business to develop a mobile app as well:

3. 1.What is preferable- Mobile App or Mobile Browser? There have been polls being taken, which shows that 78% of users would rather access a mobile app for their favorite shopping services than access their mobile browsers. Apps are believed to make the shopping experience faster, more secure, easier, and the users does not have to worry about saving URL or logging in every time because they can

4. stay logged-in in the app and save whichever product they like for future reference. It is a step towards improvement and saves a lot of time; making the experience, a lovely one. 2.Make Payments Faster, Easier, & More Secure Mobile app development allows secure payment options and the app memory can remember such options for future use as well. It allows the user to conveniently buy anything at the click of a button and they do not have to go through the tiring process of inputting their debit/ credit card or net banking details, every time they wish to shop. It streamlines the process; making it easier and faster.

5. The security of the app and the mobile phone allows the whole experience to stay convenient as well as make it more secure than web browsers because the financial information stays within the app. Mobile apps like Apple Pay, Samsung Pay and Google Wallet, allow the user to input their financial information permanently in the app and use it to pay at stores, et-cetera; removing the need of credit cards and the fear of losing it. 3.Encourage Social Sharing& Promotion Mobile app developers can integrate social media sharing options i.e. users can advertise for you by sharing your products & services on Facebook, Instagram, Twitter and other popular social media platforms, directly from the mobile app. Users can alert their peers and make them aware of the products (old/ new) et-cetera.

6. 4.Alerts &Push Notifications E-commerce streamlined experience to each device with the help of mobile apps, by designing specialized interface for Android phones. iPhones, tablets and other phones. businesses can deliver a personalized,

7. Push notifications and alert messages can be used with beacon-based technology to let the consumers know about the latest offers or services. They can use it to load off merchandise or inform for special sales. Push notifications can be used to boost sales, because this is more hardware feature-based on GPS, secure connection & some API as it is not available for websites. 5.More Control Over the User Experience

8. Mobile apps are designed to provide the users with a unique and engaging user-experience, as per their device. The interface can be programmed to deliver a smooth and fast service because the developers can tailor the experience for different devices, which is beyond the limitations of responsive web design & work perfectly with the preferred OS platform (iOS, Android, et-cetera). 6.Build Brand Loyalty

9. Mobile apps help the business to put the products & services in the front of consumers every time they use their mobile phones. It becomes the virtual eyes, ears and arms of the user and they have the business portal in their pockets wherever they go. It is an extremely powerful tool to build and nurture loyal consumers. Some More Benefits of Mobile Apps for an E- Commerce Business Offline mode marketing tool Geo-positioning integration Caching Unique for all OS platforms (Android, iOS, Windows) Digital Marketing advantages Smoother and easier to optimize and exploit 100% in the control of the business Good option for startups to build awareness about the business Saves marketing budget of the business and time of the user. More than USD 170 billion sales have happened worldwide via mobile shopping, which shows how effective and huge this market is. 12% of the total e-commerce turnover is via mobile purchases and apps can be the other side of the market

10. that needs to be tapped to increase sales and earn profits. Get your e-commerce mobile app developed now!