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ARABSAT Presentation To The 8 th Arab Telecom and Internet Forum Muscat / 24-25 MAY, 2006

ARABSAT Presentation To The 8 th Arab Telecom and Internet Forum Muscat / 24-25 MAY, 2006. Presentation To ATIF 24-25 MAY, 2006, Muscat. We are glad to be given the opportunity to give you an update about Arabsat activities.

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ARABSAT Presentation To The 8 th Arab Telecom and Internet Forum Muscat / 24-25 MAY, 2006

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  1. ARABSAT Presentation To The 8th Arab Telecom and Internet Forum Muscat / 24-25 MAY, 2006

  2. Presentation To ATIF 24-25 MAY, 2006, Muscat We are glad to be given the opportunity to give you an update about Arabsat activities. • Even though it is an IGO, ARABSAT decided to run as a company on a commercial basis. • Accordingly, ARABSAT’s management has now an extensive latitude to make all commercial decisions required for being the most competitive player. • We are essentially concerned by dealing with market forces like competition, new technologies and, moreover, SATISFYING CUSTOMERS’ NEEDS. • We are committed to turning ARABSAT into the most pro-active, and preferred, competitor in the region.

  3. Our Region's Market Trends (1) • The MENA is admittedly among the world’s fastest growing satellite services' markets: +4% / year.(Euroconsult, Sep-05) • Broadcast represents about 2/3rds of industry revenues. • Contrary to what was anticipated a few years ago, forecasts now show that Broadcast will remain the key growth driver. * Euroconsult, Frost & Sullivan, Arab Advisors Group, IDC.

  4. Presentation To ATIF 24-25 MAY, 2006, Muscat • ARABSAT Overview • ARABSAT Customer Focused Approach • ARABSAT Services • ARABSAT 4th & 5th Generations • Why ARABSAT & Conclusion

  5. Who We Are: • Highest TV viewershipof operators in the MENA region • 130 Millionviewers,240+chnls • 69%market share of MENA fixed satellite services • Most profitable &financially-secureregional operator • The only full-service regional operator • Diverse Arab League nations’ ownership and full politicalindependence • Established in1976 as an IGO • All Arab states are shareholders • 20ºE,26ºE& 30.5ºE • Providing services onfour satellites • 4th Generationin 2006 & 2008 with2 new satellites • 5th Generationin 2009 & 2010 w/3 additional sats

  6. ARABSAT Overview: ARABSAT is now ranked World’s 10th largest Satellite Operator by revenue: $140M (After Intelsat/PAS & SES/NSS mergers) Source: Space News, Jul-05.

  7. General Assembly Board of Directors Board Secretary President & CEO Internal Audit LegalServices Corporate Strategy Marketing, Sales and Customer Service TechnicalServices Financial Services Support Services Financial Planning and Investment Technical Planning and Development HR andAdministrativeAffairs Marketing Sales and Customer Service Transmission Operations Information Technology Accounting Control & Maintenance Organization Structure

  8. The Region’s Only Full-Service Operator • Direct to Home (DTH) Broadcasting • Occasional Use / Ad Hoc / Special Events / SNG • Radio Programs Exchange • Regional Voice / Data / IP Trunking • VSAT and Business Services • Internet Trunking & Broadband Access

  9. BADR-2 Arabsat-2B Arabsat-5C (2009) Arabsat-5A (2009) BADR-3 BADR-C BADR-4 (Q3-06) BADR-6 (2008) BADR-5 (2009) • ARABSAT Fleet: 26°E 20°E 30.5°E • Today, Arabsat operates 4 satellites, at 2 of its 3 orbital positions. • We're adding 2 new 4th Generationsatellites, in Q3-2006 & 2008. • Complemented by 3 additional 5th Generation satellites, in 2009. • This will provide in-Orbit Back-up and major Growth Capacity at our primary 26° East DTH neighborhood, and for our Voice & Data customers.

  10. Arabsat Fleet Facts Arabsat-2B Badr-C Badr-2 Badr-3 Badr-4 Badr-6

  11. ARABSAT: Performances of a Leader: • An Impressive Number of Viewers Are Tuned to Us: • 130 Million Viewers: More than ever! • Outstanding Market Penetration: 69% of all Sat. TV in MENA; • PLUS large direct coverage of Europe, all through only one single transponder @ 26°East. • Still 58+ Million Viewers in ANALOGUE C-band. • 26° East:The Arab World’s Increasingly Successful Neighborhood! • Highest DIGITAL Market Share ever: 60.6% of all Digital TV. • More and more regional Broadcasters join our system: • 240+ channels: Largest number than ever! • 67 channels have been added to our system in the last 14 months. * World Bank, PARC custom surveys & updates, Arab Advisors Group, Customers’ interviews & proprietary studies, ARABSAT analysis.

  12. Presentation To ATIF 24-25 MAY, 2006, Muscat • ARABSAT Overview • ARABSAT Customer Focused Approach • ARABSAT Services • ARABSAT 4th & 5th Generations • Why ARABSAT & Conclusion

  13. Tighten Ties with Broadcast Customers Focus on Customers’ needs & relationships, market share growth, and branding support with new Corporate image. • Moving our Services closer to Customers by: • Up-linking facilities next to broadcasters, • Dubai, Amman, Beirut, Sharja, Tunis, Europe, • soonCairo, Algiers, Morocco, and Iraq. • Enhancing ad-hoc Occasional TV and Backhauling offerings. • Improving our coveragefor the BADR-2 customers when transitioned to our soon-to-come 4th Generation birds. • Instituting a pro-active, customer-focused, organization. • Emphasizing Regional Account Management process.

  14. New Sales Organization:Split in 4 Regions. • Getting Closer to our Customers • 4 Newly Established Regional Offices/Representations: • Cairo => Egypt & Libya • Dubai => GCC, Asia. • Paris => Europe, Maghreb, USA. • Riyadh => KSA, Levant, Sudan. • Each Regional Manager represents his customers within ARABSAT’s internal processes.

  15. Broadcasting: Geographic Expansion In addition to our MENA coverage, we’re extending our reach to: • The African Continent & Central Asia • C-band DigitalBroadcasting, now fully operational, will cover 90% of Africa+ Central Asia on our new 4th Generation satellites. • Provides much extra value to the neighborhood you currently reach. • Around the World • We are your primary partner for broadcasting your channels to the worldwith our Worldwide "Global Arabic Bouquet". • We are working on establishing strategic partnerships with global satellite operators & integrators to give you direct access to other DTH neighborhoods outside MENA.

  16. Broadcasting: Value-Based Services • Committed to delivering SEAMLESS End-to-End SOLUTIONS to Broadcasters. • Actively building aNetwork of Partners in: • Pay-TV and Free-to-Air Digital TV Platforms • HD-TV ground operations • Content Aggregators in major Media Hubs • Fiber International Network Providers • Broadband Access providers • Others, e.g. Interactive TV services technology operators,...

  17. Broadcasting: Raising Viewers’ Value • We are committed to making our26°East “hot” DTH position, the region’spreferred spotfor end-viewers tuning on Satellite TV. • We will strongly differentiate ourselves on thequalitativeground by progressively introducing newInteractive Value-Added Serviceson our 4th G sats, from 2006 & 2008 onwards. • Objective:Helping our customers provide their viewers with the most comfortable watching environment.

  18. Presentation To ATIF 24-25 MAY, 2006, Muscat • ARABSAT Overview • ARABSAT Customer Focused Approach • ARABSAT Services • ARABSAT 4th & 5th Generations • Why ARABSAT & Conclusion

  19. ARABSAT Services Broadcasting Trunking Broadband Regional Telecom Digital DTH Internet Services Free-to-Air Pay TV Telecom Ops VARs Pay TV Domestic Telecom Analogue DTH Enterprise Networks Occasional Transmissions Internet Trunking Backhauling

  20. BADR-C BADR-2/3/4 ARABSAT 2D/3A ARABSAT 2C Direct-To-Home TV Broadcasting Digital TV Broadcasting Service The service can include the turnaround of analog & digital signals at ARABSAT Re-broadcasting Facilities

  21. Direct-To-Home TV Broadcasting HD-TV & Analog TV Broadcasting Service BADR-2/3/4 BADR-C Analog Receiver

  22. Occasional TV Program Exchange Analog and Digital C-Band • Full or partial capacity on BADR-C Digital Ku-Band • Full or partial capacity onBADR-2, BADR-3&BADR-4,or onArabsat-2B • Partnership with ASBU On-Line Booking: To be introduced in June-06! BADR-3/4 & Arabsat-2B BADR-3/4 & Arabsat-2B

  23. Domestic, Regional & International Connectivity Government & Corporate Networks VSAT hosting and services (with partners) Internet Backbone IDR for long distance telephony & data connectivity into the PSTN ABS for private networks Arabsat Telecom Services

  24. Domestic Network Services • Typical applications: • Tele-Education • Telephony • Voice • Data • Tele-Medicine • Video Conferencing • Remote Monitoring • Retransmission of Radio and TV Programs

  25. Internet Services Internet services from ARABSAT teleport in Spain (with GlobeCast) on Arabsat-2BKu-band, and in Germany (with CeTEL) on Arabsat-2BC-band. ARABSAT 2B

  26. Presentation To ATIF 24-25 MAY, 2006, Muscat • ARABSAT Overview • ARABSAT Customer Focused Approach • ARABSAT Services • ARABSAT 4th & 5th Generations • Why ARABSAT & Conclusion

  27. Introducing our 4th Generation • Launches: Q3-2006 & 2008 ►The Youngest DTH Fleet in the Region! • State-of-the-art technology: Quality & Reliability guaranteed. • Designed according to our Customers’ needs & wishes. • Larger reach than ever: • Ku-band will now cover 100% of MENA, incl.Morocco & Algeria, with a single beam specially shaped to provide2 “hot beam centers” for DTH on North Africa & the Gulf; • C-band tilted south now includes 90% of Africa + Central Asia in its footprint. • All 26° East channels will now be receivable in Europe… up to Sweden! • Enhanced downlink power in major urban centers: • Reduced dish sizes in main cities:50 cms. • In-Orbit Back-Up with BADR-2, plus spare capacity on 4th G. • Room for expansion: • Largest number of active transponders ever concentrated by ARABSAT at a single location:24 C & 52 Ku active channels. • Enough spare capacity to welcome expected boom of HD-TV! • 26° East => Increasingly attractive as the Arab broadcast neighborhood of reference. • Transition Planned to Minimally Impact Broadcasters’ Business.

  28. ARABSAT’sBADR-4Main Features • Main Contractor:EADS ASTRIUM, • Payload Subcontractor:Alcatel Space, • Based on the Eurostar 2000+ platform: • Very reliable platform with an impressive in-orbit record • 10 satellites successfully launched and still operational • No Constructive Total Loss on this platform • No satellites retired due to a major anomaly. • Badr-4 Payload:12 Ku-FSS & 20 Ku-BSS (BoL) • Space proven heritage equipment & processes. • Subcontractors /suppliers selection based on heritage and recurrence (i.e. extensive Eurostar and/or industry experience) • Satellite will undergo a very aggressive test plan • Lifetime:15 years contractual, 22 years design • Orbital Location:26 deg East • Launcher:To-be-Confirmed

  29. BADR-4/ Detailed Features -- 4th Generation --

  30. Rain Margin Clear Sky COMFORTABLE RECOMMENDED Dish Sizes (m) Dish Sizes (m) 0.80 0.50 A 1.40 0.90 B 1.80 1.40 C BADR-4DOWNLINK Footprint (Ku-band) ReceiveParameters

  31. BADR-4RECEIVE Parameters:Main Cities(Ku-band)

  32. BADR-4UPLINK Footprint(G/T -- Ku-band)

  33. BADR-4: Ku-band / BSS Frequency Plan

  34. 4th Generation: BADR-6Expanded C-band Coverage

  35. Our Future Proposed 5th Generation • Preliminary design, specs studies & RFQ almost ready: • Targeted contract date:Q4-2006 for replacement of -2B by 2009, plus expansion elsewhere. • Main Missions: • Providing adequate capacity to support our expansion in 10-20 years and accommodate Customers' growth. • Some Preliminary Objectives: • Provide replacement capacity • Provide back-up capacity • Provide business expansion capacity • Protect spectrum and orbital slots

  36. ANTICIPATED 5TH GENERATION CONFIGURATION (2006) (2008) (2009) (2010) 26.0 30.5 • 5A • 24 C-band Channels • primary coverage over the Arab world • additional coverage over all of Africa and Iran • Optional - Navisat Payload consisting of: • AMSS Payload (Cockpit Communications) • Navigation Payload (for Aeronautical Navigation) • Optional – Ka-band Payload with 3 Spot Beams • BADR-3 • 10 Ku-BSS • EOL 2009 • 2B • 22 C • 12 Ku-FSS • Design EOL 2009 • Fuel EOL 2012 • BADR-6 • 24 C • 20 Ku-BSS • BADR-4 • 12 Ku-FSS • 20 Ku-BSS • BADR-5 • 15 Ku-band FSS Channels • 4 channels with the same coverage and EIRP as 4B • 4 channels in a fixed Western North Africa Spot Beam • 4 channels in a fixed Gulf Spot Beam • 3 channels in steerable spot beam • 4 BSS Channels • Optional - Switchable to BADR-4 and BADR-6BSS frequencies

  37. 5A – PROPOSED C-band COVERAGE • Replacement Capacity for -2B • Backup Capacity for BADR-6 • Expansion Capacity (Iran and Sub-Saharan Africa) • EIRP of 40 dBW at EOC in Arab world • EIRP of 38 dBW at EOC over sub-Saharan Africa and Iran

  38. Coverage similar to 4B BSS/FSS EIRP of ~ 48 dBW at EOC of inner contour (similar to BADR-4, but excluding Europe) Partial Replacement of Ku FSS Capacity for 2B Backup BSS Capacity for BADR-4 & BADR-6 BADR-5 –FSS/BSS Wide Area Beam

  39. Fixed Western North Africa Spot Beam (#1) Fixed Gulf Spot Beam (#2) Steerable Spot Beam (#3) EIRP of 50 to 51 dBW at EOC in all three spot beams Partial Replacement of Ku FSS Capacity for 2B Provides Expansion Capacity and Backup Capacity Will bring new Ku frequencies into use (14 GHz uplink in steerable spot beam) BADR-5 Ku FSS/BSSSpot Beams

  40. Presentation To ATIF24-25 MAY, 2006, Muscat • ARABSAT Overview • MENA Market Trends & ARABSAT Performances • ARABSAT Customer Focused Approach • ARABSAT Services • ARABSAT 4th & 5th Generations • Why ARABSAT & Conclusion

  41. Why ARABSAT? • Soon, youngest fleet in the region (with 4thG sats): Highest reliability. • Unmatched reach of the entire Arab & Muslim world: From Morocco to Gulf and Africa, plus Central Asia. • Impressive number of recipients: 130 Million viewers. • Great Penetration: 69% of all Satellite TV households. • PLUS most of Europe, within one single transponder @ 26°E. • Great Market Share: 61% of Digital TV viewers. • 26ºEast:The video neighborhood of reference for the Arab community… • Diversity of TV platforms with all facilities available for new channels. • Ability to carry Arab broadcasters’ programs all over the world. • Guaranteed Arabic cultural values’ friendly environment. • Full political independence from any countries.

  42. CONTACT US:New Sales Organization Dubai Office: Arabian Gulf (excl. KSA) & Iran, Asia Zaid Al-KhudhairiRegional ManagerTel: +971/(0)4 367-1113Fax: +971/(0)4 368-8102    Mobile: +971/(0)50-466-6834eMail:ZaidK@arabsat.com Dubai Media CityAl Thuraya Tower Office N° 1301P.O. Box 502006Dubai, UAE ParisOffice: Europe & Americas, North Africa (excl. Egypt & Libya) Bertrand PERSEHAYESenior Advisor, Sales Regional Manager Mobile: +33/(0)6-8811-1065eMail:BertrandP@arabsat.com RiyadhOffice: KSA, Levant, East Africa & Yemen Hesham KhaliphaRegional ManagerTel: +966/(0)1 482-0000 / ext. 234 Fax: +966/(0)1 483-0940 Mobile: +966/(0)50-410-3208 eMail: HeshamK@arabsat.com Diplomatic QuarterP.O. Box 1038Riyadh 11431, Saudi Arabia Cairo Office: Egypt & Lybia Moneef Al-HarbiRegional ManagerTel: +202/(0)6 909-971/2 Fax: +202/(0)6 909-973 Mobile: +20/(0)1-2809-9366 eMail: MoneefH@arabsat.com 17, Al-Ahram Street Al-Korba, Heliopolis, Building A, 3rd Floor, Postal N° 11341 Cairo, Egypt

  43. THANK YOU!

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