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AOS 2 - VicHealth’s role in Health Promotion

AOS 2 - VicHealth’s role in Health Promotion. Outcomes. Key Knowledge the role of VicHealth in promoting health including its mission and strategic priorities potential health outcomes of a VicHealth funded project and how it reflects the social model of health Key Skills

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AOS 2 - VicHealth’s role in Health Promotion

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  1. AOS 2 - VicHealth’s role in Health Promotion

  2. Outcomes • Key Knowledge • the role of VicHealth in promoting health including • its mission and strategic priorities • potential health outcomes of a VicHealth funded project and how it reflects the social model of health • Key Skills • describe the role of VicHealth including the mission and strategic priorities • identify the principles of the social model of health evident in a VicHealth project

  3. The Role of VicHealth • Established by the Victorian Parliament as part of the Tobacco Act 1987 • The Victorian Health Promotion Foundation, best known as VicHealth, works in partnership with organisations, communities and individuals to make health a central part of our daily lives.  • The focus of our work is on promoting good health and preventing ill-health • Essentially VicHealth works to fund health promotion initiatives and research that aims to improve health promotion

  4. Promote good health and well-being and prevent ill health Work with a number of community groups Sport, community urban planning, transport, local government, education and the arts. VicHealth - Focus Health Promotion Health Promotion is the process of enabling people to increase control over, and to improve their health. VicHealth was the first ever health promotion organisation funded from a tax on tobacco

  5. VicHealth’sMission • Mission • In partnership with others promote good health • Recognise that the social and economic conditions for all people influence their health • Promote fairness and opportunity for better health • Support initiatives that assist individuals, communities, workplaces and broader society to improve wellbeing • Seek to prevent chronic conditions for all Victorians

  6. VicHealth’sStrategic Priorities • Promote healthy eating • Encourage regular physical activity • Prevent tobacco use • Prevent harm from alcohol • Improve mental wellbeing

  7. The role of VicHealth • VicHealth role is to promote health by targetting the broader social, economic and environmental factors that influence health.

  8. One of the main contributions VicHealth makes to health promotion is by forming partnerships with community organisations by providing financial grants to help fund various programs that promote the health and wellbeing of Victorians. • Specifically, VicHealth funds over 800 projects a year to promote the wellbeing of Victorians. • Organisations and local governments can apply for funding towards projects that aim to promote health and reduce the health inequities that exist between population groups in Australia. • In order to target their strategic priorities, VicHealthfunds programs relating to sport and physical activity, arts and culture, and education.

  9. VicHealth provides sponsorship for a range of sporting, cultural and artistic organisations throughout Victoria. As VicHealth raises the public’s awareness of the opportunities provided by such groups, more people are likely to participate and therefore improve their health. • VicHealthalso plays a major role in supporting research relating to health promotion. • For example, VicHealth has researched the relationship between income and factors such as tobacco smoking and food insecurity. This allows programs to be implemented that may decrease the impact of tobacco use and food insecurity. Much of the research funded by VicHealth relates to population groups that do not experience the same level of health as the rest of the population, such as Indigenous Australians, people from low socioeconomic backgrounds, and people living in rural and remote areas.

  10. VicHealth evaluates health promotion programs that have been implemented to ensure that programs are continually evolving and that funding goes towards programs that have the greatest chance of achieving the desired outcomes. • VicHealth has formed partnerships with international, government, non-government and community organisations. Through these partnerships, VicHealth is able to advocate for health promotion policies and programs. Although VicHealth is funded by and reports to the Victorian Government, it does not have legislative power. That is, it is not able to change laws and policies. As a result, VicHealth attempts to influence Government decisions by producing evidence relating to health promotion policies and activities, and by advocating for health promotion through publications, digital media, events and media relations

  11. VicHealth and the Social Model of Health • Need to be able to identify and describe how a VicHealth funded project reflects the 5 principles of the social model of health

  12. THE PRINCIPLES OF THE SOCIAL MODEL OF HEALTH

  13. VicHealth and the Social Model of Health • Empower individuals and the community • VicHealth provides individuals with resources and skills to enable participation in physical activity and healthy lifestyles • Intersectorial collaboration • VicHealth embraces the need for key stakeholders to work together • Eg: QUIT, Cancer Council, State Government and VicHealth

  14. VicHealth and the Social Model of Health • Address all determinants of health • VicHealth acknowledges the influence of social, economic, cultural and physical environments • Also focus on lifestyle, genetics and income factors • Reduce social inequities • VicHealth aims to reduce inequities in relation to promoting physical activity and healthy lifestyles • Access to health care • VicHealth aims to increase and provide equitable access to appropriate health care for all people

  15. VicHealth and the Social Model of Health • How does this program reflect the model • YouTube - Harmony through cricket • Discuss

  16. VicHealth and the Social Model of Health Harmony In Cricket program • Intersectorial collaboration • Access to appropriate health care • Addresses the broader determinants • Promotes equity • Empowers individuals and communities

  17. Potential outcomes of a VicHealth funded project • Need to be able to identify and describe the potential health outcomes of a VicHealth funded project • In order to analyse the potential outcomes: • Use information from the VicHealth mission, values, aims and strategic priority areas • Use your knowledge of the social model of health • This knowledge will help you analyse the potential outcomes of the program

  18. Potential outcomes of a VicHealth funded project • Example – QUIT program • VicHealth - Promotes health, works with a number of groups, strengthens understanding and skills, Provides support and resources • Social model of health – Intersectorial collaboration, empowerment, broader determinants of health • Outcomes – Aims to educate and provide skills and support to people to quit smoking as well as reduce the convenience and availability to smoke ultimately making it harder to smoke and therefore reduce smoking related harm • 1987: 34% smoking rate • 2007: 17% smoking rate = less smoking related harm

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